Marketing Operations Manager
1 week ago
Kazoo + WorkTango revolutionizes how the world’s most forward-thinking companies engage and inspire their people. We offer the only Employee Experience Platform that enables meaningful recognition and rewards, improves performance and continuous alignment, and offers actionable insights through employee surveys. If you’d like to join a team of purpose-driven individuals who share a passion for improving (work) lives, we’re the company for you. With over 800 global customers, the Kazoo + WorkTango platform puts actionable analytics in the hands of business leaders, connecting them to what really matters, while helping companies create and maintain an extraordinary employee experience.
The Challenge:
We are looking for an experienced marketing operations manager to join our rock-star marketing team. In this role, you will be responsible for enabling the Marketing team's vision by creating a foundation of strategy, structure, and process that empowers us to achieve high-level growth and performance goals.
We are committed to finding the right person and giving them the support and space to make magic happen.
This role reports to the VP of Demand & Growth.
What You’ll Do:
- Manage the marketing automation platform, set up and sync to CRM, and the day-to-day operational programs and integrations, including monitoring and updating lead score programs, activity alerts, program workflows, and webhooks.
- Oversee the marketing database and segmentation strategy and implement/maintain processes to ensure quality data.
- Own and collaborate with the Salesforce administrator on the data architecture and data synchronization between Hubspot and Salesforce to ensure accurate and up-to-date data.
- Work with our marketing and sales teams to become an expert on the company's lead funnel and demand waterfall — from web visitor to customer and everything in between.
- Manage the strategy and day-to-day optimization and updates of the corporate website, collaborating with Content Marketing and Product Marketing for relevant messaging to focus on conversions.
- Utilize web analytics tools to optimize website traffic and conversions.
- Maintain existing marketing technology and integrate new tools and processes to drive optimization and automation.
- Act as a thought partner in developing engagement strategies and technology investments.
- Collaborate with web-dev and other contractors.
Who You Are:
- Minimum of 5 years of experience in B2B marketing in a SaaS environment (marketing operations, analytics, and/or automation is preferred).
- Bachelor's degree in Marketing, Business, or comparable education/experience.
- Recent experience with marketing automation, website management, and reporting software.
- Robust reporting and data analysis skills.
- Understanding of analytics tools, funnel tracking, and performance metrics.
- Ability to manage multiple projects at the same time in a fast-paced environment.
- Technical capabilities and a desire to improve processes.
- Ability to problem solve/troubleshoot operational issues.
- Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
- Exceptional attention to detail and ability to work autonomously.
- Ability and willingness to learn new processes, technologies, and tactics in a fast-paced environment.
- Preferred experience with Marketing Automation (Hubspot certification is a plus), Salesforce, WordPress, Google products (Analytics, Ads, Tag Manager, Data Studio), and intent-based tools (Bombora, 6sense).
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