Social Media Manager

3 weeks ago


Vancouver, Canada HC Jewellers Full time

**Summer Internship - Full-Time Social Media and Community Manager**

**Job Title: Summer Internship - Full-Time Social Media and Community Manager**

**Duration**:Summer Internship until September 2, 2023

**Application Deadline**:July 4th, 2023

**Location**:Remote/In-Office (Vancouver) Hybrid position

**Wage**:$18/hour

**How to Apply**:
**About the Company**:
We are a family-owned fine jewelry company specializing in South Asian bridal jewelry. With a reputation for exceptional craftsmanship, quality, design, and community, we are committed to providing exquisite pieces that reflect our customers' unique tastes and cultural heritage.

**Job Overview**:
**Who We Are Looking For**:
We are seeking a Social Media Manager and Community Manager who possesses the following skills and qualities:
**Must Possess**:

- Excellent knowledge of social media trends on Instagram and TikTok, and the ability to stay updated with emerging trends
- Proven ability to create engaging videos on TikTok and Instagram within brand guidelines
- Proficiency in Adobe Creative Suite, Google Drive, and Canva for creating and editing high-quality social media content
- Experience in building relationships with influencers and managing influencer partnerships
- A team player with the ability to work closely with the sales team, marketing director, and other professionals
- Exceptional written and verbal communication skills
- A creative and analytical thinker who can develop and execute social media campaigns aligning with the company's brand and business objectives
- Passion for South Asian fashion and a deep understanding of the South Asian demographic's consumer behavior and buying culture
- Fluency in Hindi & Punjabi is a plus
- Basic knowledge and experience in South Asian jewelry and bridal traditions

**Key Responsibilities**:

- Assist the Marketing Director and Marketing Assistant in developing and executing a comprehensive social media strategy aligned with the company's brand and business objectives
- Review and set KPIs for social media campaigns, and monitor performance against these KPIs
- Manage, maintain, and grow social media accounts (Instagram and TikTok) by creating engaging and shareable content, developing relationships with influencers, and promoting user-generated content
- Grow the Instagram account by creating high-quality content, leveraging emerging trends, and fostering engagement with followers
- Plan and execute social media campaigns in collaboration with the Marketing Director, Sales Team, and other creative professionals
- Stay up-to-date with emerging social media trends and industry best practices
- Create reports on social media performance and provide insights on areas for improvement to the Marketing Director and senior leadership team
- Assist the sales team by consolidating sales leads on social media platforms to reach sales goals
- Monitor and respond to comments, messages, and mentions on all social media accounts to maintain a positive online reputation and foster engagement with followers
- Follow security and confidentiality protocols within the company and with partners


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