Field Marketing Manager

7 months ago

Calgary, Canada Circle K Full time

**About Circle K**

We know that you can work anywhere. However, working at Circle K is the start of something great

Join a global family of 130,000 people in over 16,000 stores and 26 countries to make our customers lives a little bit easier every day. We set ourselves apart by our culture of pride: pride in our people and their development, pride in serving others, what we've built and what we are striving to achieve. No matter where you come from or where you are heading in your career, there is a place for you to grow at Circle K. When you grow, we grow - together.

**Summary**

We are currently hiring for a Field Marketing Manager to join our Western Canada team. Reporting to the Director, Merchandising and Marketing, the Field Marketing Manager is responsible for supporting the implementation of the business unit’s Fuel & Merchandise Marketing strategy to attain key business objectives.

The Field Marketing Manager will work with our Marketing and Merchandising Departments, at both the National and Regional level, in the development of localized marketing and advertising campaigns to support product promotions and overall store exposure. This role will also support the execution of the National and Regional sales plans with signage execution. The Field Marketing Manager ensures sign packages align with store needs and assists with the organizational scale to common sign types. This role will also ensure operational execution of digital assets at site level.

**Key Responsibilities and Accountabilities**:

- Oversees and supports strategic decisions from the National and Regional and local levels.
- Ensure the sales plan and signage is executed at site level; aligning with site level needs.
- Assist our organization with scaling to common sign types.
- Assist National and Regional levels with planning and coordination of all printed and digital sign programming.
- Ensures operation of digital assists in stores and on forecourts
- Local Media relations engagement and support.
- Planning and implementing of local public relations campaigns (grand openings, post renovation campaigns)
- Localized Social Media marketing campaign needs.
- Managing the business unit marketing / advertising budget
- Conducting, summarizing, and presenting local market research
- Management of internal communications content
- Providing content for external digital channels when needed locally (web site, social media channels)
- Social investment program management
- Crisis communication planning and preparation
- Participation in communications network / weekly communications reporting
- Media Monitoring
- Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks; or participating in professional societies.
- Contributes to team effort by accomplishing determined Financial and Key Result Area targets pursuant to Company Plan guidelines.

**Qualifications**:

- Bachelor’s degree in communications, marketing, or related field preferred. Other combinations of job-related experience and education that meet the requirements may be substituted.
- Three to five years of experience working in marketing, merchandising and communication and/or related field required.
- Must be proficient in Microsoft Office Suite (Word/Excel/PowerPoint) and Adobe Creative Suite (Photoshop/InDesign/Illustrator)
- Must possess well-developed verbal and written communication skills, as well as excellent interpersonal skills.
- Proven success record with media relations/PR campaigns
- Must possess well-developed verbal and written communication skills, as well as excellent interpersonal skills.
- Excellent project management skills and ability to collaborate with other departments.
- Must be well organized and possess ability to handle multiple responsibilities under constant deadlines with a high degree of attention to detail and accuracy.
- Track record of managing third-party relationships and/or direct reports.
- Customer focus: Identifies and understands customer needs and puts them first in all activities and efforts.
- Commercial mindset: Goes the extra mile to drive the commercial success of the company.
- Creative thinker who has proficient design and organizational skills
- May require up to 30% travel.
- Retail experience is preferred.

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