Marketing Coordinator, Mbib
1 week ago
Reporting to the Brand Manager, the Marketing Coordinator, MBIB is responsible for supporting the execution of marketing initiatives, providing administrative support and coordinating communications with franchisees. This role plays a key part in ensuring the smooth execution of new store openings, promotions and day-to-day marketing needs.
**Key Responsibilities**
- ** New Store Openings**: Manage all aspects of new store openings, including online platform setup, planning and execution of promotional materials and events.
- ** Asset Management**: Coordinate national and local requests for marketing assets and signage.
- ** Franchisee Support**: Oversee and manage day to day needs for franchisee requests in collaboration with the Operations team.
- ** Guest Activation Programs**: Manage the execution of guest-focused programs to drive traffic, engagement and retention.
- ** Competitive Analysis**: Track and report on competitive activities and promotions to provide insights and strengthen team strategies.
- ** Promotion Support**: Assist the Brand Manager with planning, communication and execution of partner and period promotions.
- ** Store Visits**:Regular monthly store visits supporting franchisees and building operations intelligence.
- Other projects/support as requested by Brand Manager and VP of Marketing.
**Requirements**:
- Bachelor’s Degree or Diploma in Marketing.
- QSR or retail marketing experience is an asset.
- Strong organizational skills and keen attention to detail.
- Proficiency in managing multiple tasks and projects, with excellent time management and prioritization abilities.
- Exceptional written and verbal communication skills.
- Ability to work collaboratively with cross-functional teams and franchise partners.
- Proficiency in Microsoft Office programs (Word, Excel, PowerPoint, Outlook).
- Occasional travel may be required
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