Brand Manager

6 months ago

Burlington, Canada BI Canada Ltd Full time

**The Position**:
Participates with the cross functional team to develop Integrated Customer Plans (ICPs)for the brand(s), patients & specific customer segments in line with corporate IBP strategic objectives & Critical Success Factors (CSFs). With guidance from the Senior Brand Manager and/or Business Unit Director, translates ICPs into multi-channel campaigns, develops & produces content/programs, & assists with the communication of the ICP & campaigns to relevant cross functional teams, especially the CFT to ensure understanding, buy
- in, and optimal implementation. Monitors brand performance & contributes to development of cross functional action plans to ensure exceptional customer experience as well as commercial objectives are met or exceeded.

**Responsibilities**:
**Strategic Mindset & Integrated Customer Planning**
- Demonstrates customer focus, brand knowledge and competitive understanding.
- Assists and may lead the development of parts of the Integrated Customer Plans (ICP) (as assigned by the Senior Brand Manager and/or Marketing Director) for targeted customer segment(s) to achieve strategic & commercial objectives as well as exceptional customer experience.
- Works with Analytics & Insights business partners to Ensure voice of the customer is part of the strategy & execution and includes customer needs early to create positive customer experiences.
- Helps identify relevant customer touchpoints and ensures tactics are aligned with customer preference to create meaningful engagements.
- Collaborates with cross functional Therapeutic Area (TA) partners to ensure customer journeys and campaigns are integrated across functions and channels.

**Multi-Channel & Digital Savvy**
- Assists in UAT testing of digital assets in campaigns and participates in evaluation and optimization activities post campaign launch.
- Identifies opportunities for innovation.
- Works with the cross-functional partners to ensure the integration of the customer experience across channels.
- Cascades learnings to the brand team(s).

**Communication**
- Demonstrates strong communication skills through effective presentations using the most appropriate communication style for the audience.
- Works with cross-functional stakeholders & relevant external stakeholders (e.g. vendors, agencies) to ensure ICPs & campaigns are rolled out & implemented effectively.
- Assists with the development of the integrated Plan of Action (POA) Playbooks, setting the tone & direction for the brand’s POA (either live or virtual) & shares key concepts in the form of a story to engage with CFT & other relevant cross-functional stakeholders.

**Customer Focus & Business Insights**
- Develops critical thinking skills in order to ask questions to better understand the business, market research and analytics to come up with actionable insights and associated plans to act on the insights identified.
- Assists with gaining a deep understanding of customer needs & perspectives that impact brand strategy & ICP development.
- Active customer focus & engagement through multiple channels (e.g. frequent 1:1 interaction, field rides, participation in qualitative market research, etc.) to gain first-hand feedback on campaigns & implementation, enhance insight generation & supplement data-driven decision making.
- Co-create value-added materials & services for ICPs with customers to optimize customer experience with BI & our products.
- Helps identify opportunities, risks, and challenges.

**Execution and Performance**
- Helps establish clearly defined metrics based upon agreed upon objectives.
- Assists the Senior Customer Marketing Manager and/or Business Unit Director in the development of the forecasts.
- Monitors product & competitor performance, as well as campaign & customer response metrics to better understand the business and adjust the plan as needed.
- Regularly attends and participates in performance review meetings to review brand performance and campaign performance.
- Helps in the creation of contingency plans in anticipation of multiple challenges. Accountable for budget and resource management for assigned brand tactics.

This position is based in the Burlington, Ontario office located at 5180 South Service Road and is **flexible **.

Employees in flexible roles are required to be at the office a minimum of 50% of the time each month and must report to the office when requested and required by their Manager/Department.

**Requirements**:

- Minimum bachelor's degree
- At the " developing level" and progressing to the “proficient level” in some or most of the Marketing Value Principles (MVP) core competencies including Customer Focus, Market/Business Insights, Executional Excellence, Communication, Coaching, Strategic Mindset, Digital Savvy
- Ideally 5+ years' experience in the pharmaceutical industry (sales, access and/or associated functions such as medical affairs)
- Experience working directly with digital partners, ICPs, omni-channel

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