Marketing Manager
2 weeks ago
**Company Description**
Nicoya Health Support is a caregiving service provider company. We provide PSW’s, RN’s and RPN’s to hospitals, long term care facilities and at home residents. Over the pandemic the need for our services has grown. Despite this growth we strive to maintain a high standard of care for our clients. We ensure complete client satisfaction by having all of our staff trained, certified, vetted and prioritize providing dignified care for all.
Do you have a passion for content creation, copywriting, and brand development? Then we'd like to hear from you. We are looking for an experienced marketing manager who will lead all aspects of marketing, including but not limited to: content creation, social media, print and digital advertising.
You will be joining a small but succesful business where your work will have real, immediate and tangible results. This is a great opportunity to fast track your career and maximize your skills.
**Responsibilities**:
- Work directly with managing director to handle all marketing activities.
- Develop and execute social media strategy and build social brand across multiple social media platforms including Facebook, Instagram, Youtube and Tik Tok.
- Develop and execute marketing materials both print and digital.
- Develop and Manage marketing budget.
- Oversee branding, advertising, and promotional campaigns.
- Develop video projects throughout the pre-production and post-production process to create video content.
- Track and analyze trends within our target market to better understand the feedback we are receiving and how to improve our brand.
- Develop and analyze social media and google ads.
- Consistently brainstorm new ideas and strategies to generates new leads, followers and increases our brand engagement.
- Analyze engagement data. Set key performance indicators (KPIs) such as a target number of community views, sales, likes or shares for social media campaigns.
**Requirements**:
- Mastery of Facebook and Google ads development, analysis and iteration.
- Excellent copywriting skills
- Photography and videography skills including editing.
- Wordpress experience.
- Graphic design skills.
- Deep understanding of SEO best practices.
- Experience with Facebook, Instagram, Tik Tok, YouTube and the different strategies and style of organic content that work on each platform.
- Ability to analyze markets and develop marketing strategies based on results.
- Extensive knowledge of marketing strategies, channels, and branding.
- Must have a vehicle.
**Nice To Haves**
- Interest in Health, wellness, especially for our seniors is a bonus
**What We Offer**
- Competitive Salary
- Extended Health Benefits
- Health Spending Account
- 2 Weeks Paid Vacation
- Casual Dress Code
- Option to work from home part time
**Salary**: From $70,000.00 per year
**Benefits**:
- Casual dress
- Extended health care
- On-site parking
- Paid time off
- Work from home
Flexible Language Requirement:
- French not required
Schedule:
- 8 hour shift
Supplemental pay types:
- Commission pay
Work Location: Hybrid remote in Scarborough, ON
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