Marketplace Marketing Manager

3 months ago

Richmond Hill, Canada Accolade Group Inc. (Levelwear) Full time

Reports to : Chief Marketing Officer

Position Summary:
Major Duties & Responsibilities:

- Identify and manage the seasonal product launches in partnership with the VP of Product and sales teams
- Working with the VP of Product, construct the seasonal messaging on key product offerings
- Build and execute account marketing plans aligned with account business plans for golf, licensing and corporate
- Lead cross-functional development and implementation of seasonal trade show executions, and Buying Group Partners in collaboration with sales teams
- Manage annual account marketing budgets in coordination with Director of Marketing and Finance Team
- Measure the contribution of all account marketing activities to establish ROI
- Assist with the briefing and creation of account specific content to align with account marketing plans and brand strategy
- Establish and manage the day-to-day relationship with partner accounts
- Manage outside agency and vendor relationships related to executions at retail
- Elevate brand visual standards in partner locations and deployed materials to ensure consistency across all executions
- Negotiate with suppliers and vendors to secure the most competitive pricing on POP and visual merchandising materials
- Based on sales intel, design, source and manage POP assets
- Manage Story based campaigns both in-store and online based on timetable set for the season. Target 3 to 4 per season.
- Manage micro-campaigns that will be deployed using social media assets - cadence 1 per week. Creating content to be deployed by the social media team.

Qualification & Skills:

- Bachelor’s degree in business administration, marketing or related field
- 5+ years of corporate visual merchandising and product marketing experience in apparel
- Strong understanding of cross-functional marketing communication mix
- Team player with a passion for sport - enjoys being a key member of the team, both leading and serving and is effective in a matrix environment
- Strong visual eye for detail, style, color pallet and display composition
- Ability to communicate effectively
- Ability to work and execute in a precise manner with little supervision
- Ability to be pro-active, reactive, adapt and multitask
- Superior organizational and time management skills
- Strong business acumen and excellent analytical skills
- Exemplifies highly organized with strong attention to detail and accuracy
- Creative thinker with superior problem-solving skills and ability to work within deadlines
- Ability to lift 50 pounds including mannequins, POP, clothing
- Proven experience with customer relationships and communication skills
- Proficient computer skills in particular deep understanding of; powerpoint, keynote and excel
- Proven brand merchandising skills for account retail displays and point of sale
- Able to build solid, sound effective working relationships with others
- Team oriented, good organizational skills, with the ability to prioritize
- A “can do” attitude with a passion for challenging status quo and bring forth new solutions/idea and processes

**Relationships**

**Internally**
- Ownership
- Golf - US and Canadian Sales Directors
- NA Licensed Sports Sales Director
- Corporate Sales - National Sales Manager
- VP of Product

**Externally**
- Corporate Key Accounts
- Golf - Buying Groups
- Company’s Sales Force Canada / US
- Corporate - Buying Groups
- Licensing - Marketing Partners

**Work Environment**
- Very hands on, process-driven role with emphasis on elevated autonomy
- Casual office environment with ability to work from home as required
- Local, regional, and North American travel is an expectation
- Fun, fast paced, time sensitive, high volume, environment
- Very communicative and supportive environment
- Team-based and extremely friendly environment; must be able to build rapport easily with team

**Job Types**: Full-time, Permanent

Pay: From $85,000.00 per year

**Benefits**:

- Extended health care

Flexible language requirement:

- French not required

Schedule:

- Monday to Friday

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- product marketing in apparel: 3 years (required)
- visual merchandising in apparel: 2 years (required)

Work Location: In person

Application deadline: 2024-09-13
Expected start date: 2024-10-07

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