Director & General Manager, Kt By Knix

6 months ago

Toronto, Canada Knix Full time

**About You**:

- You are an impeccable communicator and can influence others through your expertise.
- You’re adaptable and comfortable flexing between strategy and the nitty-gritty of execution. You can comfortably and easily manage multiple projects, switching seamlessly between them.
- You’re not afraid to roll up your sleeves and get the job done when needed.
- You are skilled at presenting detailed information to large internal and external stakeholders.
- You are adaptable and self-motivated. You thrive in a dynamic, fast-paced environment, and the hustle excites you.
- You’re a proven leader and people developer. You care about your team and inspire them to be their best in everything they do.
- Above all, you’re proactive, positive, and inspired by Knix and our mission.

**The Opportunity**:

- ** Strategy and Leadership**:

- Develop and execute the strategy and plan, including full P&L responsibility and team leadership, to ensure that business results are achieved on time and on budget.
- Establish the right KPIs and cadence of reporting to ensure that the business is performing according to plan.
- Help shape the longer-term strategy and vision for the role that Kt plays within the larger Knix ecosystem, developing a plan to help maximize growth, leverage both brand's momentum and improve ROI Speak to Kt's performance and strategy at the company and board levels.
- **Marketing and Brand**:

- Think strategically about the best ways to build a brand that feels authentic and relevant to both parents and teens.
- Identify key partnerships and new strategic opportunities to build brand awareness and keep the brand top of mind for teens and their parents.
- Work with internal and external partners to identify impactful brand moments and strategic initiatives to enable the brand to dominate the conversation in puberty and period care in North America and beyond.
- **
Omni Channel and Growth**:

- Strategically navigate the rollout of new growth channels for the brand digitally and in real life to help grow sales and brand awareness, partnering closely with our internal Retail, Amazon and Wholesale teams to create a holistic Kt omnichannel strategy.
- Leverage consumer insights and collaborate with the broader Knix product design, merchandising, and planning teams to finalize product assortment and go-to-market strategy.
- Partner with the eCommerce team to help shape the Kt site experience and merchandising strategies on both the Kt and Knix sites
- Work closely with Knix executives to leverage the Knix infrastructure for seamless, rapid growth.

**Qualifications**:

- 8+ years of experience in cross-functional leadership roles within high-growth companies or entrepreneurial ventures.
- Solid understanding of brand development and experience collaborating with Brand Marketers on campaigns and awareness strategies.
- Proven expertise in driving growth, with a strong grasp of growth marketing strategies and tactics.
- An analytical mindset with a proactive approach to problem-solving demonstrated through a track record of data-driven decision-making.
- Operational experience in executing expansion strategies, both online and in physical retail.
- Excellent communication and interpersonal skills, with the ability to manage cross-functional stakeholders and competing priorities.
- Bachelor's degree in Business, Marketing, or related field; MBA or equivalent preferred.

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