Marketing Advisor
6 months ago
**A workplace powered by you**
At BC Hydro, we’re working towards creating a cleaner and more sustainable future for all British Columbians and need
people like you to help us. A career at BC Hydro is meaningful and provides you the opportunity to be part of a talented,
inclusive, and diverse team. We offer a healthy work-life balance, competitive wages, a comprehensive benefits package,
and training opportunities to support you in your career growth. We're proud to be ranked as one of B.C.'s Top Employers
and one of Canada's Best Diversity Employers.
**Marketing Advisor (Marketing Insights Advisor)**
Number of positions: 1 Job Location: Dunsmuir 15
Employment type: Permanent Region: Lower Mainland
Hours of work: Full-time (37.5 hrs/wk) Flexible Work Role: Hybrid
Annual salary: $ 107,000.00 - 135,300.00
**What you'll do**
- BC Hydro is looking for a Marketing Insights Advisor, Data Visualization, within in our market research and digital analytics- life by converting insights into action in ways that is creative, simple and impactful; enabling them to communicate key data,
- decisions and concepts clearly to ensure we are meeting the needs of the customer and making informed business
- decisions.
- The Marketing Insights Advisor must take a data informed analytical approach to their work and have the ability to work
- closely and collaboratively with diverse teams throughout the Customer and Corporate Affairs team, senior leadership
- across the organization and with Shareholders.- Provide project management expertise to successfully lead project manage design requests from start to finish utilizing
business KPI metric trending, forecasting and benchmarking while proactively managing timelines and deliverables- Develop project plans, including scope, budget and schedule in order to accomplish project objectives.
- Create and present key concise information, impacts and strategy to senior leaders and project leads. Presentation/
execution of roadshow of final product/insights to stakeholders which can range from business leads to executive team.- Generate insights from various data sources such as customer research, marketing campaign performance, social media,
product services program metrics, customer analytics data and external sources. Build data connections across the
- organization to efficiently translate existing data sets into actionable data stories.- Work closely with the Creative Services, technical experts and external vendors on the final visual designs using mock-up
and storyboard.- Collaborate across various team leads in Marketing and Communications (UX, Digital Analytics, Social Media, Community
and Research), as well as IT and Data and Analytics teams to create dashboards, visuals and reports that are compelling,
- insights driven, and easily accessible to the general reader.the organization and industry.- Leverage programs such as Google Analytics, and Tableau Desktop (or equivalent) to pull data needed for mock-ups or
requirement documents, and support standardization across reporting formats.- Create, collaborate and maintain a reporting hub to centralize insights
- Ensure output is in alignment with BC Hydro Brand and Image Guidelines
**What you bring**
- Bachelor's degree in Business, Communications, Marketing, Economics/Statistics, Visual Arts or related field
- Minimum 6-8 years of working experience generating and communicating business insights and analytics, delivering
powerpoint presentations, visual reports and infographics.
- Strong understanding of market intelligence/research, data analytics, digital marketing, benchmarking/target metrics.
- Taking a consultative stance in by demonstrate a strategic and proactive mindset in articulating and solving complex
business issues
- Exceptional communication skills (oral and written), converting insights in a simple and impactful way, demonstrated
experience translating complex data, into simple stories
- Ability to translate data and insights into clear visual representations including graphical narratives, images, data
summaries and stories that require mínimal technical background to understand the key takeaways and conclusions.
- Strong experience in transforming storyboard and mock-ups to visualized solutions using protypes
- Experience on pulling results from reporting portals such as Tableau and Google Analytics as well as good understanding
of business KPI metric trending, forecasting and benchmarking
- Strong knowledge on visual design such as layout, typographic, color, cartography
- Expert charting and other data visualization techniques
- Notable successes in working directly with clients on defining requirements and design
- Familiarity with visual design programs such as Adobe tools and Canva will be an asset.
**What we offer**
- A comprehensive benefits package
- A minimum of 15 paid vacation days
- A lifetime pension
- Flexible work model, depending on your role type
- Training and development c
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