Digital UX Copywriter

2 months ago

Toronto, Canada BDO Full time

**Putting people first, every day**

BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a people-first culture with a high priority on your personal and professional growth.

**Your Opportunity**
- **User-Centered Copywriting**: Write and edit engaging, accessible, and actionable copy across all areas of the digital self-service website, including landing pages, product/service descriptions, help articles, and FAQs.
- **Enhancing User Journeys**: Collaborate closely with UX designers, product managers, and developers to create user flows that simplify self-service tasks, helping users reach solutions quickly and efficiently.
- **Content Strategy & Planning**: Develop and maintain a content strategy that aligns with user needs and business goals. Ensure content is optimized for discoverability, readability, and usability across all digital touchpoints.
- **Consistency & Brand Alignment**: Uphold a consistent brand voice and tone across all self-service copy, adapting language to suit various audience segments and ensuring accessibility for diverse users.
- **UX Writing for Functionality**: Draft concise micro copy, including labels, buttons, tooltips, and error messages, that guides users intuitively through the site and provides assistance without friction.
- **Research & Testing**: Conduct user research and A/B testing on copy effectiveness to gather insights and iterate on content for improved engagement and user satisfaction.
- **Performance Tracking & Improvement**: Collaborate with analytics teams to monitor content performance, identify areas for improvement, and make data-driven decisions to enhance user engagement and satisfaction.

**How do we define success for your role?**
- You demonstrate BDO's core values through all aspect of your work: Integrity, Respect and Collaboration
- You understand your client's industry, challenges, and opportunities; clients describe you as positive, professional, and delivering high-quality work.
- You identify, recommend, and are focused on effective service delivery to your clients.
- You share in an inclusive and engaging work environment that develops, retains, and attracts talent.
- You actively participate in the adoption of digital tools and strategies to drive an innovative workplace.
- You grow your expertise through learning and professional development.

**Your experience and education**
- Bachelor's degree in English, Communications, Marketing, or a related field.
- 3+ years of experience as a UX copywriter or content strategist, preferably with a focus on public-facing digital platforms.
- Proven experience writing for a self-service or customer support website in a managed services or technical environment.
- Excellent understanding of UX principles, content hierarchy, and readability standards.
- Strong command of web writing best practices, including SEO and accessibility.
- Exceptional communication and interpersonal skills, with the ability to work closely with cross-functional teams.
- Familiarity with UX and A/B testing tools (e.g., Optimizely, Google Optimize) and analytics platforms (e.g., Google Analytics).
- Ability to thrive in a fast-paced environment, managing multiple projects and deadlines.

**Why BDO?**

Our people-first approach to talent has earned us a spot among Canada's Top 100 Employers for 2024. This recognition is a milestone we're thrilled to add to our collection of awards for both experienced and student talent experiences.

Our firm is committed to providing an environment where you can be successful in the following ways:

- We enable you to engage with how we change and evolve, being a key contributor to the success and growth of BDO in Canada.
- We help you become a better professional within our services, industries, and markets with extensive opportunities for learning and development.
- We support your achievement of personal goals outside of the office and making an impact on your community.

**Giving back adds up**:Where company meets community. BDO is actively involved in our communities by supporting local charity initiatives. We support staff with local and national events where you will be given the opportunity to contribute to your community.

**Total rewards that matter**:We pay for performance with competitive total cash compensation that recognizes and rewards your contribution. We provide flexible benefits from day one, and a market leading personal time off policy. We are committed to supporting your overall wellness beyond working hours and provide reimbursement for wellness initiatives that fit your lifestyle.

**Flexibility**:All BDO personnel are expected to spend some of their time working in the office, at the client site, and virtually unless accommodations or alternative work arrangeme

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