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Marketing Automation Specialist

3 months ago


Surrey, Canada Coast Capital Savings Full time

As a member-owned cooperative, we’re helping our members with their real goals and real challenges so they can live the real life they want. It’s what we’ve been doing for over 80 years, and it’s why today we stand almost 600,000 members strong. Plus, we invest 10% of our budgeted profits back into our community - almost $90 million since 2000 alone - because when our members do well, we believe our communities should do well too.

Marketing Automation Specialist
- Jun 25, 2024**Location(s)**: Surrey, Vancouver - GVA or Toronto - GTA**Job Type**: Full Time**myWork Options**: In-person, Hybrid**Starting Salary Range**: $80.8k to $105k**Background Screening Requirement**:

- Enhanced Criminal Record Check
- Credit Check
- Identity Verification
- Employment Verification
- References

**What's the job?**What you'll get to do**:

- Actively assists the Marketing Technology team with Salesforce Marketing Cloud (SFMC) Data Management. This includes data segmentation, cleansing, and enrichment to support targeted marketing efforts and enhanced customer segmentation strategies.
- Employs data-driven approaches to report on campaign performance, leveraging insights to optimize strategy, design, and verbiage of future initiatives for maximum impact.
- Collaborates cross-functionally to ensure seamless integration of marketing technology tools that contribute to delivering cohesive and personalized member experiences.
- Stays ahead of industry trends and emerging technologies, identifying opportunities to enhance Coast's marketing technology stack for improved performance and member satisfaction, and assists in managing our Marketing Technology roadmap.
- Maintains targeted activity calendar and member communications hub with current information on deployment dates, communicating updates to stakeholders at weekly status calls.

**Who are we looking for?**
- Bachelor's Degree in Marketing, Businesses or related fields.
- 4 - 6 years experience with a minimum of 2 years experience within a large company's marketing department or within a Marketing agency.
- Demonstrated experience in Salesforce CRM & Salesforce Marketing Cloud utilization
- Sound knowledge of the financial services industry
- Strong computer skills with highly advanced Excel skills
- Excellent communication skills (written and verbal)
- Strong Project Management skills
- Excellent problem-solving and decision-making skills
- Possesses strong financial acumen
- Passion for Marketing Technology and a demonstrable willingness to learn and grow as technology and business needs evolve.
- Strong interpersonal and presentation skills
- Strong organizational ability and attention to detail
- Ability to plan, prioritize and manage multiple projects concurrently

**Equity, Diversity & Inclusion at Coast Capital**- Why join Coast Capital Savings?
- **Purpose is our North Star.** We look at everything through our purpose. It informs the advice we provide our members, the experiences and products we create, and the programs we build to support our employees and communities.
- **Committed to inclusion and engagement. **We have an ongoing focus on equity, diversity, and inclusion and routinely track how we’re doing, and what we need to do to keep improving. We foster a culture where everyone can feel safe to be who they really are and thrive.
- **A career that grows with you.** We believe in developing our people and promoting from within. Many employees have spent decades, and sometimes their entire careers, with Coast Capital and have progressed from the frontlines to senior leadership.
- **Work where you’re most effective.** In 2020 the world changed, and that includes how we work. In response to COVID-19 we launched myWork, which gives employees flexibility in where they work based on the nature of their role.
- **Benefits that flex to the needs of you and your family.** We offer comprehensive, customizable benefits for you and your family, so you can choose what fits best for you and your lifestyle.
- **Retirement options.** We also take care of our employees once they retire. That’s why we offer the choice of a defined contribution or defined benefit pension plan or RSP’s.
- **Mortgage and auto financing benefits**. Employees save thousands on their mortgages and auto loans with best-in-category benefits.
- **Real Recognition**. We recognize excellence throughout the year, through an online community that lets employees give kudos and thanks throughout the year. We’re human, which means we like to have fun with events, celebrations, and recognition throughout the year.
- **An award winning culture**. We’re a Platinum member of Canada’s Best Managed Companies and are regularly recognized by Canada’s Most Admired Corporate Cultures and the BC Top Employers Awards.
- **We reinvest 10% back into the community.** When we do well, our communities do well. That’s why since 2000 we’ve invested over $90 million into our member’s communities.