Demand Generation

4 weeks ago

London, Canada Trudell Medical International Full time

As a member of our Marketing Team, you will be responsible for driving lead generation and nurturing through the development, execution, and measurement of multi-platform, omni-channel marketing initiatives. You will also collaborate closely with subject matter experts to develop, execute, monitor, and optimize demand generation campaigns that drive awareness, engagement, and demand.

Responsibilities Include:

Content Creation

  • Collaborate with industry thought leaders, global and regional marketing colleagues, and agency partners to produce compelling written and visual content including, but not limited to, blog articles, social and web content, case studies, and white paper

Demand Generation

  • Execute a successful content marketing strategy that is integrated with the organization’s value proposition messaging, business objectives, and brand development goals
  • Own digital campaign strategies to increase touchpoints within a prospect’s journey to optimize conversion rates; reporting on Key Performance Indicators and expected return
  • Create, manage, and report on lead generation and nurture campaigns in the Microsoft Dynamics 365, consisting of the optimization and implementation of buyer personas and journeys, A/B testing, and dissemination of marketing content

Maintenance

  • Actively engage with external audiences to build online communities and driving conversation on applicable social media platforms
  • Monitor social media channels to recognize competitive and market behaviours and execute follow up actions
  • Ensure the organization’s web portfolio is consistently updated and accurate

Success Measurement and Reporting

  • Ensure all content and digital initiatives meet or exceed business objectives by establishing actionable insight reports with clear metrics for all content and digital campaigns
  • Evaluate and refine overall work systems and processes and implement best practices for lead generation to remain at the forefront of content marketing and digital communications trends
  • Contribute to continuous improvements by presenting new approaches and solutions to problems through monitoring the marketplaces to stay up to date on new and upcoming trends, campaigns, technologies, and best practices
  • Support other marketing communications-related initiatives as necessary

Health and Safety

  • Ensure compliance with relevant health and safety legislation, including the Workplace Safety and Insurance Act, the Occupational Health and Safety Act, etc.

QUALIFICATIONS

  • Degree in business, marketing, or a related field of study
  • 5 years of digital marketing, digital communications, or demand generation
  • Exceptional writing and storytelling skills (comfortable posting on social and web platforms, blogging, etc.) is required
  • Expertise with CRM and Inbound Marketing tools—Microsoft Dynamics 365 ecosystem preferred
  • Proficiency working with business functions of social media platforms including LinkedIn, Facebook, Instagram, Vimeo, YouTube, and Twitter
  • Expertise in Social Media Advertising, Search Engine Marketing, and Search Engine Optimization
  • Advanced knowledge of Google Analytics
  • Knowledge of user experience (UX) design and usability principles
  • Experience with web CMS systems (Drupal, WordPress, etc.
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook); Adobe Creative Suite is preferred
  • A growth-focused mentality; always looking to improve results and know how to move quickly


At an applicant’s request, TMI will make accommodation to its recruitment process to meet the needs of applicants with disabilities.

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