Sales Manager

2 months ago


Calgary, Canada Corby Spirit and Wine Limited Full time

Location: Calgary, AB, Canada

Company Name: Corby Spirit and Wine Limited

Hiram Walker and Corby’s portfolio of owned brands include some of the most renowned brands in Canada, including JP Wisers, Canadian Whisky, Lamb's Rum, and Polar Ice Vodka. Corby distributes leading Pernod Ricard international brands such as ABSOLUT Vodka, Chivas Regal, Glenlivet, Ballantine’s Scotch Whiskies, Jameson Irish Whiskey, Beefeater Gin, Malibu Rum, Kahlua Liqueur, Mumm Champagne, Jacob's Creek, Wyndham Estate and Stoneleigh wines. An overview of the entire Corby portfolio shows over 5,000,000 cases sold annually, with Corby being a significant importer of wines and having an approximate 21 percent market share of spirit sales in Canada.

We were named one of Canada’s Best Workplaces for 7 years by The Great Place to Work® Institute Canada, based on employee survey results and an audit of workplace excellence and people management practices.

Exciting Opportunity: One-Year Contract with a Beverage Alcohol leader.

While this contract role does not include additional benefits or bonuses, it offers a great chance to gain valuable experience and make a significant impact in dynamic sales culture.

Position Summary

Under the direction of the Senior Manager, Commercial Execution - Western Canada, the Sales Manager (Alberta/Retail) will oversee the coaching, mentoring, and day-to-day performance of a team of District Managers in Alberta. You will also be responsible for hiring and managing the part-time merchandising team for Alberta. This pivotal role focuses on establishing key performance metrics and building the team’s sales capabilities through frequent in-field coaching.

Key Responsibilities and Accountabilities
- Performance Management: Develop, assign, and monitor monthly, quarterly, and annual sales targets for a team of District Managers.
- Sales Objectives: Ensure sales objectives are developed and deployed via Corby’s CRM platform, with appropriate tracking mechanisms.
- Retail Standards: Ensure the sales team understands and meets Corby’s retail standards for both chain and independent retailers.
- Budget Management: Oversee and manage regional promotional budgets, ensuring investments are within approved guidelines.
- Collaboration: Work closely with the Alberta leadership team to drive KPI delivery and execute regional commercial plans.
- Coaching: Provide in-field coaching to District Managers, ensuring compliance with Corby’s selling standards.
- Scorecard Development: Develop and execute District Manager Scorecards to drive performance and accountability.
- Performance Reviews: Conduct monthly performance huddles and annual performance reviews.
- Cultural Growth: Foster the Corby culture within the Alberta market (#One Team One Goal) and promote conviviality.
- Recruitment: Recruit and onboard new sales personnel for the Alberta/Retail team.
- Reporting: Report competitive activity and other relevant information to the Regional Trade Marketing Manager and Regional Sales Director.
- Additional Duties: Supervise in-store merchandisers and collaborate with regional Brand Ambassadors to drive brand experience.

Preferred Education and Experience
- Minimum of 2 years of related outside sales experience and team management, preferably in beverage alcohol or CPG sales.
- University degree or relevant work experience.

Other Skills Required
- Strong communication and interpersonal skills.
- Proficiency in Microsoft Office.
- Self-motivated and self-directed.
- Strong time management and organizational skills with attention to detail and accuracy.
- Team player.
- Travel required.
- Must have a valid driver’s license. car allowance provided

Working here is all about igniting conviviality in all that we do. Derived from the French word convivialité, it means human connection, authenticity, friendly, and jovial. We are in the business of creating moments that matter, starting with how we work Let your ambition lead you toward outstanding opportunities with progressive rewards. For insight on our heritage please click:
Pernod Ricard and its Canadian Affiliates Corby Spirit and Wine Limited, and Hiram Walker & Sons Ltd. are committed to providing accessible employment practices. Should you require accommodation during any phase of the recruitment process or wish to view our accommodation policies, please contact the Human Resources Department at
- For Ontario Applicants, our practices are in compliance with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code.

Job Posting End Date:
Target Hire Date:
2024-10-18

Target End Date:
2026-02-18


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