Manager, Digital Campaigns

2 months ago

Halton, Canada Halton Region Full time

**Manager, Digital Campaigns & Content**:
At Halton Region, we treat everyone with respect, honesty, fairness and trust. As an equal opportunity employer, we are committed to establishing a qualified workforce that is reflective of the diverse population we serve. Halton Region is committed to providing accommodation to individuals with disabilities throughout the recruitment process.

**As an employer of choice, Halton Region recognizes the many benefits of hybrid work arrangements including flexibility and better work-life balance for our employees. This position is eligible for our Hybrid Work Program.**

**Posting ID**: 3608
**Department**: Corporate Services
**Division**: Communications
**Pay Range**: $96,256- $128,372

**Job Type**: Permanent
**Hours of Work**: 35 hours per week
**Work Location**: Halton Regional Centre, 1151 Bronte Road, Oakville
**Employee Group**: MMSG
**Posting Date**:November 5, 2024
**Application Deadline**: November 19, 2024

**Job Summary**:
The Digital Campaigns & Content Manager will be responsible for defining and executing the digital and content strategy for Halton Region, aligning efforts with business objectives, fostering team collaboration, and driving growth through data-driven decisions and comprehensive digital campaigns and creative execution.

**Duties & Responsibilities**:
**Strategic Digital Campaigns & Content Leadership**
- Develop the Plan: Design and implement Halton Region’s digital campaign strategy, including key objectives, priorities, and performance metrics. This includes managing complex, multi-channel digital marketing campaigns and ensuring cohesive content strategies across all platforms.
- Lead Data-Driven Campaigns: Leverage audience insights, analytics, and industry trends to create integrated, large-scale digital campaigns that resonate with target segments and drive engagement.
- Oversee Content Creation: Ensure the creation of compelling, on-brand visual and written content that resonates with the target audience and drives consistent messaging across platforms.

**Team Leadership & Development**
- Mentor and Empower: Inspire and guide digital professionals to support their growth.
- Promote Collaboration: Cultivate a collaborative culture that encourages creativity and innovation.
- Encourage Learning: Foster continuous learning to adapt to market changes.

**Cross-Functional & Leadership Collaboration**
- Collaborate Across Leadership: Partner with senior leadership to ensure digital investments drive measurable ROI and align with business objectives and customer data.
- Engage Across the Organization: Actively participate in-person and virtually, representing the digital function and driving alignment.

**Brand & Campaign Development**
- Elevate Our Positioning: Develop compelling, differentiated messaging and positioning to enhance service awareness.
- Oversee Brand and Visual Identity: Ensure the Region’s Visual Identity is routinely evaluated and applied to all communications and digital materials.

**Resource Management & Budgeting**
- Manage Resources: Oversee digital and content planning, staffing, budgeting, and expenses, making data-driven decisions to optimize ROI.

**Skills & Qualifications**:

- A seasoned digital strategy leader with a proven track record of aligning digital and content strategies to business goals in a large and/or publicly facing organization, extensive experience developing and managing comprehensive digital marketing campaigns, and overseeing large-scale content creation efforts.
- A bachelor's degree in Marketing, Business Administration, or a related field.
- Strong data-driven decision-maker with deep expertise in digital strategy, content, paid media, and campaign optimization.
- A collaborative leader with a talent for mentoring teams and fostering a high-performance, creative culture.
- Exceptional communicator capable of driving cross-functional initiatives and managing internal and external relationships.
- Strong political acumen, with an ability to quickly interpret policy and programmatic information and effectively communicate its impact on business objectives and digital plans to staff and partners. A leader who fosters a positive work culture, focuses on solutions, and is passionate about making progress.
- In accordance with requirements in Ontario Regulation 191/11 - Integrated Accessibility Standards and the Ontario Human Rights Code, Halton Region will accommodate the needs of individuals with disabilities throughout the recruitment process. If you require accommodation at any stage of the recruitment process, please inform the Talent Acquisition representative of the nature of the accommodation(s) you require.
- Applications will be accepted until 11:59 p.m. on the deadline date specified on the posting.

Halton Region serves more than 624,000 residents throughout Burlington, Halton Hills, Milton and Oakville. We are committed to delivering high quality programs and services that mak

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