Social Media

2 weeks ago

Hamilton, Canada McMaster University Full time

**Schedule**
Monday to Friday 8:30am to 4:30pm

**Education Level**
Bachelor's Degree in Digital Media, Communications, Marketing or a related field.

**Career Level**
Requires 3 years of relevant experience

Housing and Conference Services (HCS) directly supports the University’s goal of advancing human and societal wellbeing and overriding vision of ‘_educating for capability’_. We currently provide a distinctive living and learning experience for 3600 students focused on key educational priorities including community development, personal growth and wellness, academic excellence, and inclusion.

HCS concurrently drives a positive McMaster experience for guests, alumni, staff, faculty and students by providing accommodation and event coordination, which meet the highest standards of service excellence. HCS is a proud and significant ancillary contributor to the financial health of the University and the core academic and research mission of McMaster.

HCS is currently in a time of significant expansion as capacity is expanding by 66% over the next 5 years. Moving from 3600 to 6000 bed spaces across 15 buildings. This expansion will diversify the housing operation dramatically, from a traditional focus on the housing needs of first year undergraduate students, to the introduction of upper year, graduate, and family housing, in addition to a constantly diversifying internal and external client base.

The annual budget for HCS is currently (pre-expansion) approximately $31 million and we employ 100+ full-time and 250 part-time staff. HCS reports directly to both the divisions of Student Affairs, as well as Operations & Finance.

**Description**:
The Social Media and Content Coordinator will be responsible for developing and administering social media and digital content presence; Creates, implements, tracks and monitors Housing & Conference Services’ online communication strategy. Contributes to the maintenance and development of websites.

**Duties and Responsibilities**:

- Understand the target audience for each social media account, help to create engaging, relevant and timely content in a variety of media including photographs, video that support HCS’ goals.
- Monitor the impact of social media and digital programs, and analyze, review, and report on effectiveness of campaigns in order to make adjustments for maximum results.
- Develop and implement appropriate policies and procedures related to social media, online digital presence to complement social media campaigns and the delivery of campus-wide messaging, ensuring that all posts and activity complements the University’s overall strategic plan and stated priorities.
- Maintain and update HCS’ social media guidelines.
- Design and deliver social media and digital campaigns to achieve outreach goals.
- Work with staff to generate online and social media content and reach desired audiences.
- Educate staff on the guidelines as well as best practices for social media.
- Analyze current electronic initiatives and strategies for effectiveness of the programs.
- Explore new media channels to engage with audiences.
- Gather web site and digital material from a variety of sources; edits, proofs and posts content.
- Write and procure from available sources web site and digital content related to news, research, events, residence, and activities postings.
- Ensure that all web site content is uploaded to the site on a timely basis, refreshed and updated.
- Ensure information and design flow adheres to branding specifications and is conducive to a user friendly find and view pattern.
- Rework existing web sites, styling and content coding to provide minor alterations.
- Help to optimize website content by utilizing search engine optimization best practices, implementing keyword content strategies.
- Evaluate all content for its value in search engine optimization according, but not limited to, key word frequency, key word density, and formatting.
- Convert content, images, and forms into standard compliant HTML coding.
- Develop new functionality, original designs, elements and code to enhance existing web sites.
- Plan, schedule, and monitor own work within short time horizons.
- Maintain records and prepare documentation related to activities including resources such as web pages and databases.
- Create communication, marketing, and dissemination tools and content for diverse audiences in print and electronic formats
- Gather information and help to create presentations for diverse audiences within specified guidelines.
- Collaborate with program staff to plan, coordinate, and implement various communication projects.
- Provide recommendations on the future development of communication strategy structure, function, and activity and assist in the planning and coordination of a variety of events, conferences and activities.
- Communicate with various members of the community to explain the background roles, functions, activities, products, and se

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