Digital Marketing Specialist

3 weeks ago

Winnipeg, Canada Direct Focus Marketing Communications Inc. Full time

**MARKETING SPECIALIST (WINNIPEG)**

**Who Are You?**

Where is the right audience? What do they want? How do you engage them? Not only can you answer these questions, but you are relentless in your pursuit of optimizing those answers. You start to salivate at the mere mention of terms like inbound and outbound marketing, buyer’s journey, lead generation, remarketing, audience segmentation, and ROI. Pressure? It’s not a problem. The ability to self-manage? Say no more. Deadlines? You never miss ‘em (because you have a strict schedule and disciplined approach, obviously). You live for KPIs, and if we asked around, we’d find out your known for saying things like “Even a good result can always be better”

**Basically, you**
- bring a successful track record in executing ad campaigns on multiple channels.
- have a vast knowledge of the digital/social space.
- possess strong customer journey mapping and marketing funnel knowledge.
- are known for having strong reporting, analytical, prioritization, problem-solving and negotiating skills.
- have excellent written and verbal communication skills.
- have a meticulous attention to detail and awe-inspiring organizational skills.
- get along with folks and have an ability to interact and work with staff at all levels.
- can work independently and in a team environment.
- thrive in a demanding fast-paced environment.
- know all about SEO best practices.
- have the ability to create and present clear, informative, user-friendly reports.

**What you'll do**

As a digital marketing specialist, you’ll create, manage, analyze, and report on digital and traditional campaigns and programs. You’ll work with the manger of the digital creative department, which is filled with inspiring and friendly designers, copywriters, and developers that you’ll get to collaborate with. Plus, there’ll be plenty of opportunities to work directly with account coordinators, managers, and directors on various digital marketing tasks. It’s safe to say you’ll be very popular

**Essentially you will...**
- help to develop and manage digital and traditional organic and ad campaigns, including keyword and market research, keyword and placement exclusions, competitor analysis, conversion tracking setup.
- report on ongoing efforts, providing insights that summarize the organic and ad campaign outcome.
- analyze data to identify strategic opportunities and recommendations based on the program/campaigns KPIs.
- create and place paid online advertising campaigns using Google AdWords, Bing Ads, digital display, Facebook, Instagram, YouTube, and LinkedIn.
- Research and establish new ad platforms, setting up campaign tracking and conducting quality assurance checks.
- manage and leverage relationships with ad platform representatives.
- assist in new business efforts (RFP contribution & preliminary audits).
- communicate and collaborate with your team on ways to constantly improve and evolve the role and processes.
- manage ad calendars.
- work to deadlines.
- provide thought-leadership in the digital marketing space to peers.
- educate client service personnel as required.
- remain current in marketing trends, news, and platform changes

**Education & Experience**
- Degree or diploma in marketing, digital media, or a related discipline.
- 3+ years of experience executing paid advertising programs in a fast-paced environment across both traditional and digital media channels.
- Experience with SEO is considered an asset

Additional Details:

- This role offers opportunities for professional growth and development.
- Training and support will be provided to familiarize you with our systems and processes.
- You will have access to the necessary tools and resources to fulfill your responsibilities effectively.

It’s considered a bonus if you align with our core values:

- Own it
- Better 2.0
- Make trust
- Deliver great
- Be human

**Who We Are (Direct Focus)**

We are an end-to-end marketing and communications company that consists of a talented and diverse team of marketing management specialists, thought leaders, and multi-disciplinary experts. Every day, we work together to delivera full spectrum of marketing services and solutions that generate real-world results for marketing teams and large North American brands. You can find us in Winnipeg, MB, Toronto, ON, and Portland, OR.

We don’t want to brag but

We're on a mission to be a top employer of choice. While we're not perfect, we're always improving. Here's just a few of the reasons you should work with us:

- The people are amazing
- Office dogs (What more could you want?)
- Opportunity for rapid advancement
- Awesome workplace culture
- A technologically advanced workflow system
- Exposure to national and international clients
- Access to our training centre (on-site or virtually.)
- Coaching, mentorship, and professional development
- Flex time
- Remote and hybrid work options after a while
- Matched RRSP contributions

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