Nfi Group

3 weeks ago


Winnipeg, Canada NFI Group Inc. Full time

**Marketing and Communication Specialist**

**NFI** is a leading global bus manufacturer of mass mobility solutions under the brands New Flyer® (heavy-duty transit buses), MCI® (motor coaches), Alexander Dennis Limited (single and double-deck buses), Plaxton (motor coaches), ARBOC® (low-floor cutaway and medium-duty buses), and NFI Parts. NFI currently offers the widest range of sustainable drive systems available, including zero-emission electric (trolley, battery, and fuel cell), natural gas, electric hybrid, and clean diesel. In total, NFI supports its installed base in our buses and coaches around the world.

***

The Marketing and Communications Specialist plays a pivotal role in developing and implementing marketing strategies and communication plans. These efforts are aimed at promoting the company's brand, mission, vision, and values both internally and externally. The role is particularly focused on internal campaigns, while also supporting NFI Group-level external activities.

**WHAT YOU WILL DO**:

- Collaborate with cross-functional teams (including People and Culture, Strategy, and others) to align marketing initiatives with business objectives and target audience preferences.
- Manage digital marketing channels, including the company website, social media platforms, and external media.
- Develop and implement social media strategies to increase engagement, followership, brand visibility and recruitment efforts.
- Support the Company’s intranet content and campaigns, including planned redesigns to the Company’s intranet.
- Support rollout and continued adoption of the Company’s mission, vision, and values activities.
- Monitor and analyze digital marketing metrics and KPIs to evaluate campaign performance and optimize marketing efforts.
- Design activities related to the company’s brand standards, video production, and photography.
- Support developing and improving internal and external presentations, including investor relations materials.

Travel


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