Marketing Coordinator

3 weeks ago

Dartmouth, Canada Wilson Security Limited Full time

**Objectives/Responsibilities**

You will be a part of implementing existing, and new marketing strategies which include but are not limited to the following:

- Working closely with the Marketing Manager to help achieve the marketing objectives of maintaining and strengthening our brand
- Establishing and maintaining a consistent content creation timeline
- Supporting marketing campaigns by coordinating with vendors and team members
- Developing, proofreading and editing content for various marketing materials like print, broadcast, online content, etc. to ensure consistency in branding
- Coordination and relationship management with external vendors to ensure timely execution and development of high-quality marketing campaigns and material
- Maintaining online presence including print, website, social media and other marketing assets
- Repurposing, advising, updating, and developing content on our platforms like Facebook, Instagram, LinkedIn, and Google My Business
- Preparing and updating marketing reports by collecting and analyzing data
Supporting SEO optimization strategy and website content
- Other duties will be assigned as required

**Mandatory Qualifications**
- 1-3 years of experience in a marketing/communication-related role with an understanding of content management, creative writing, and advertising concepts
- Certification or Diploma in Marketing
- Excellent project management, multi-tasking and decision-making skills backed with prior experience.
- Well developed communication and writing skills.
- Flexible to adapt to current trends and update marketing campaigns accordingly.
- Adhering to timeliness and performing under pressure to achieve set targets.
- Familiar in traditional and digital marketing methods
- Ability to work well independently or in a team

**What a day in the marketing department at Wilsons could look like**

At Wilsons, the marketing coordinator's role is diverse and dynamic. You will work on several different tasks that shape the company’s marketing efforts. Marketing concepts are derived from a great understanding of our brand and target audience.
Project management will be at the forefront of your day to understand how to prioritize your tasks. You will manage multiple projects simultaneously, where project management skills will help you complete tasks on time and achieve your targets.

In addition to project management, content creation is another integral aspect of your role, so communication skills will come into play. We use content to attract attention to our brand and services so the content you develop should stand out and carve a niche in the market. From writing engaging long form content, creating catchy radio ad scripts, and social media updates, responding to reviews, to help design eye-catching graphics, you are responsible for producing compelling content that captures the attention of potential customers.

Being creative is another core component in your role as a marketing coordinator at Wilsons where we try to find unique marketing angles for our products and services which include exciting methods of attracting the audience’s attention.

As your day progresses, you will handle multiple tasks, from reviewing and approving marketing material to coordinating with external vendors and agencies. In between there’s always time for brainstorming sessions to generate fresh ideas and innovative approaches to marketing challenges.

However, your role isn’t just about project management and content creation. A key part of your day is also dedicated to fostering relationships. Whether it’s nurturing existing partnerships with key stakeholders or building new connections with media contacts, you understand the importance of fostering strong relationships to amplify the brand’s reach and impact.

**Why Work with Us?**

This a full-time permanent position with a very attractive compensation package including benefits, pension matching, and other employee incentives. This is a hybrid position which includes some work from home, and some work from the office, which is in the Burnside Industrial Park.

If you are interested in this position and meet the above criteria, please apply In your cover letter, include what would be your home security device if you could choose only one.
We thank all applicants; however, only those selected for an interview will be contacted.

About Wilsons Security:
Wilsons Security is redefining security for home and business owners across Canada. With a forward-thinking mentality, we can provide customers with solutions that protect their loved ones and their investments. We also offer integrated home automation, energy management solutions, and innovative new Smart Connect systems for making the most out of your home technology. We've also expanded to provide our customers extra peace of mind and independence through interactive wellness systems that help keep senior loved ones safe at home, longer. We're always looking for

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