Market and Consumer Insights Analyst

2 months ago


SaintHubert, Canada Agropur Full time

**Job Type**:Regular

**Investis en toi, JOINS AGROPUR. **_On est prêt, lait-tu ? _**

L’analyste expertise marché et consommateur travaille de concert avec les membres de l’équipe dans l’élaboration tant des projets de recherche consommateur que dans l’analyse de la performance de marché. Cette personne assiste les catégories et équipes connexes à prendre des décisions d’affaires stratégiques et éclairées. Ce rôle hybride offre une vue 360° de la dynamique de marché, autant au niveau de la perception du consommateur que des ventes.

**Chez Agropur, on investit en TOI**:

- Reconnaissance année de services pour calcul de vacances;
- Flexibilité du télétravail à 50%;
- Régime d’assurances collectives flexibles incluant un service de télémédecine;
- Programme d’aide aux employés;
- Possibilité d'investir en toi (développement de carrière, etc.);
- Régime de retraite avec contributions de l’entreprise;
- Des bureaux lumineux, plongés en pleine nature, et comportant une multitude de services (stationnement intérieur gratuit, gym, garderie, (café, lait et lait au choco à volonté, service de nettoyage de voiture, ventes de fromages, session de leadership, etc.)

**En quoi consiste ce rôle**:
Portion expertise consommateur:

- Collaborer à la mise en œuvre efficace du plan de recherche de façon à ce que chaque projet se déroule selon la méthodologie appropriée et réponde aux délais et besoins en information;
- Collaborer à la bonne conduite des projets de recherche marketing, ce qui implique la coordination des études avec les firmes de recherche et les équipes internes, la validation des outils de recherche, la validation de la programmation des sondages, la validation et bonification des rapports de recherche et l’organisation de la présentation des résultats;
- Réaliser des études consommateurs à l’interne (ex. : test d’idées), ce qui implique la conception de questionnaire, le traitement statistique et la présentation des résultats.
- Interpréter les résultats des différents projets de recherche de façon à les rendre faciles à comprendre et à mettre en action et ce, autant à l’oral qu’à l’écrit;
- Collaborer avec les équipes responsables du développement de produits et des catégories de façon à leur fournir de précieux renseignements provenant de données primaires et/ou secondaires
- Assurer la gestion et le partage aux équipes les insights consommateurs provenant de nos sources de données secondaires.

Portion expertise marché:

- Supporter les Chefs expertise marché et analytique dans différents projets liés à leurs catégories et clients.
- Effectuer des analyses de performance, prépare des documents de présentation et contribue à divers projets spéciaux

**Ce qu'il te faut pour joindre notre équipe**:

- Baccalauréat en marketing ou autre discipline connexe. Maîtrise en recherche marketing, un atout;
- Au moins deux (2) années d’expérience pertinente en recherche consommateurs
- Expérience de travail concrète avec le logiciel SPSS (ou DisplayR);
- Expérience avec les outils nielsenIQ et données clients (POS), (ex. Circana, LDIA, Dunhumby, Nielsen Discover, NIQ, Numerator, Circana Food Service, etc.) un atout

LI-MG1



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