Manager, Marketing

6 months ago

Olds, Canada Olds College Full time

**About Olds College of Agriculture and Technology**

At Olds College of Agriculture and Technology we value our people and are committed to providing a supportive and rewarding work environment. Olds College provides quality education in an environment that is designed to promote academic excellence and student success. There are many reasons to join Olds College and build a meaningful career in a community that is innovative, diverse and welcoming.

**The Opportunity**:
Combining project management, team leadership, and marketing expertise, the Marketing & Operations Manager will contribute to the overall success of Olds College’s marketing and communications functions.Reporting to the Director, Marketing & Communications, this role is second-in-command for the Marketing & Communications department, specifically taking the lead in managing the team responsible for website, social media, graphic design, publications, video and photography. The Marketing & Communications Operations Manager will be responsible for developing and implementing effective processes and procedures for the creative team, ensuring that tasks and projects are consistently completed on time and on budget. Additionally, the manager will create marketing campaigns, including ad buys, to promote Olds College to donors, partners, prospective students and the general public.

**Key Job Functions**:
Marketing- Work with members of the department and other key stakeholders to enhance Olds College’s brand strategy and implement our visual identity- Oversee development and management of photo and video assets- Create promotional campaigns for various purposes, including driving recruitment and enrolment, increasing organizational profile, supporting fundraising and development initiatives and other objectives- Implement and maintain a system of data collection and metrics to evaluate campaign performance and inform future strategies- Make budgetary recommendations regarding advertising and promotional efforts for the college- Develop marketing goals to support the overall mandate of the MarComms department and the College as a whole- Use internal and external data to determine and target audiences- Proactively find ways to expand the scope and reach of Olds College promotional activities

Management- Manage the creative/operational arm of the department —professionals in the area of writing, web design, graphic design, content creation and curation, etc.- Provide leadership to the creative/operational team by disseminating information, providing feedback, advising, coaching and team building (including offering professional development opportunities)- Conduct performance reviews in accordance with standard practice and collective agreements; establishes regular check-ins with team and individuals. Initiates and manages disciplinary processes, if necessary, within scope of authority and in consultation with People and Culture and in compliance with College policies and standard practices- Assign project work and follows up with the team to ensure quality and timeline adherence- Prioritize and allocate work within the creative team, based upon a clear understanding of organizational goals and workloads- Identify, develop, and document scalable processes that enable the marketing team to be more effective and timely in their daily work- Approves, monitors, and reports vacation and other absences for all staff under the direct supervision.- Develop measurement plans with benchmarks and goals for campaigns- Manage the work within the Brand guidelines of Olds College

**Education/Experience/Skills/Knowledge Required**:
Required- Minimum of Bachelor’s degree in Marketing, Communications, or related field- A minimum of five years related work experience- Excellent teamwork and leadership skills- Excellent writing and editing skills- Strong graphic design skills- Strong writing, presentation and networking skills- Analytical and strategic thinking with strong problem solving abilitiesPreferred- Certification in project management- Experience in post-secondary sector- Experience with reporting, measuring and analyzing metrics for campaigns and productivity

**Conditions of Employment**:
- Expectation for on-campus work during regular business hours; exceptions may be made in consultation with Director, Marketing & Communications- Occasional overtime and/or off-hour work may be required- Current Criminal Reference check that is free of any offenses.- Must respect and actively promote health and safety policies and be committed to the fundamentals of equity, diversity and inclusivity in the workplace.

**Olds College offers a competitive benefit plan**:
- Defined Benefit Pension Plan (LAPP)- Extended Health, Dental, and Prescription Drugs benefits- Health/Personal Spending Account- Generous Vacation Leave- Paid Holiday Closure- ‘Olds College in the Community’ volunteer leave- Professional development and opportunities for growth

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