Customer Research Specialist

3 months ago

Toronto, Canada Canadian Tire Corporation Full time

**What you’ll do**

The Customer Research Specialist is a key member of the Customer Research Team and will work closely with the Senior Consultant of Qualitative Research. This person will be tasked with providing consumer-based counsel to key businesses by initiating and conducting primary Qual & Quant research. In leveraging Canadian Tire’s Consumer Research Panel, the Specialist will help bring the voice of the consumer to business decisions across the Canadian Tire family of companies. The Consumer Research Specialist will also oversee various activities that initiate and support the engagement of our panel.

**Qual**:

- _The Specialist will work closely with the Senior Consultant Qualitative Research_ to execute a wide range of Qual research projects to help a variety of teams within Canadian Tire and cross banner. This person will be involved in all stages of Qual research, including recruiting targeted panelists, developing discussion and activity guides, assisting with the organization and moderation of online and in-person discussion groups, summarizing results & developing reports on these findings in PowerPoint to help the business better connect with its consumers. The Specialist will also assist with ongoing relationship management and engagement of our Panel.

**Quant**:

- _The Specialist will also work closely with the AVP Customer Research and other team members_ to execute a wide range of Quant studies. This includes turning briefing documents into surveys, scripting surveys using our online platform (Sparq), analyzing results & developing short PowerPoint reports and ensuring the research projects provide clear recommendations to guide the business.
- Assisting with the research request intake process including briefing meetings with stakeholders to better understand the requirements and provide guidance on what is needed
- Assisting in the development of questionnaires, discussion and activity guides that will answer these research objectives
- Conducting end-to-end, in-house research Quant & Qual projects including; recruitment of panel members, survey writing, survey scripting, online and in-person field work, data processing, synthesizing of findings, report preparation and co-presenting of results
- Identifying & integrating sources of information
- Participating in presentations of findings and facilitating discussions of actionable recommendations
- Assessing current methodologies with intent to evolve methodologies when necessary to provide a better consumer focus
- Networking with industry contacts & attend educational conferences/seminars to identify appropriate research techniques

**What you bring**
- 2+ years of work experience within a consumer market research environment
- Hands on experience with Qual and Quant research methodologies
- Proven track record of success and achievement in a market research environment
- Demonstrated ability to take on responsibility and accountability for delivery of team and client services
- Ability to adapt quickly to changing priorities, manage time, multi task and meet tight deadlines
- Aptitude for collaboration and developing strong relationships
- Excellent verbal communication and writing skills in order to execute initiatives, present result decks and complete consulting reports
- Demonstrated project management, research and analytical skills
- Strong organizational skills
- Ability to synthesize findings, develop recommendations and communicate results to clients and internal teams
- Experience fielding online Qual using a browser-based platform (i.e, Recollective) is also an asset
- Research Analyst certification or research project management experience are additional assets
- A related post-secondary degree (business, marketing, retail advertising, communications or social & behavioral sciences) or related field experience in marketing research
- Proficient with Microsoft Office, Outlook and survey programming platforms (e.g. Alida Sparq)
- Primarily based in the Canadian Tire Corporate Office with some travel required for Qual fieldwork. Can include longer hours and/or non-traditional hours based on in-field research requirements.

**Hybrid**

At Canadian Tire we value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

LI-RM1

**À propos de nous**

La Société Canadian Tire Limitée (Société) est l’une des entreprises les plus admirées et les plus respectées au Canada. Nous disposons de plus de 90 marques détenues, 1 700 détaillants, des services financiers, des capacités exemplaires en matière de commerce électronique et des stratégies de marchandisage passionnantes à la fine pointe du marché. Nous avons de grands rêves et nous travaillons ensemble pour innover de manière ciblée pour nos clients à

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