Associate Manager, Product Marketing

4 weeks ago

Richmond Hill, Canada Olympus Corporation of the Americas Full time

Are you looking for a company that cares about people’s lives and health, including yours? At Olympus, we help make people’s lives healthier, safer and more fulfilling, every day.

**_Let’s inspire healthier lives, together._**

The Associate Product Manager (APM), EndoTherapy is responsible for assisting the Product Management team in developing tools and resources to support key marketing initiatives and achievement to the business plan. The APM will work closely with the Product Managers within the Medical business supporting day-to-day activities as well as long term initiatives. This includes but is not limited to literature development, sales analysis, product support, assisting in product launches and discontinuations, sales training support and coordination of marketing activities within the group necessary to drive downstream marketing activities of the Medical sales force. This role involves working with the US counterparts as necessary and some customer relationship management via onsite visits, tradeshow meetings and specific events.

**Job Duties**:

- Develop and implement the business plan for assigned product lines including marketing strategies and initiatives, sales goals and resources required to achieve the goal.
- Develop and execute plans to successfully launch new products into the Canadian market. Plans should address product positioning, promotion pricing, targeting collateral, development of value propositions, rep and customer training, and market analysis.
- Provide direction to Operations, Finance and Sales functions. Work with Supply chain to perform quarterly forecasting for all product lines within portfolio.
- Engage in field travel with sales team to build relationships with field staff and key customers.
- Bring value to sales team and customers through expertise in product portfolio and related market trends.
- Develop competitive positioning strategies and tactics.
- Develop marketing collateral as necessary to support product launches tradeshows promotions etc.
- Track the effectiveness of implemented marketing plans. Update the plans as required.
- Develop customer and rep incentive programs to drive sales/unit growth and engage both internal and external stakeholders.
- Gather customer insights and voice of customers by attending trade shows, visiting customers and using other means.
- Create actionable plans to improve product-contract attachment rates to secure multiyear business and ensure that customers receive maximum uptime.
- Perform other related duties as directed.

**Job Requirements**:
**REQUIRED QUALIFICATIONS**:

- Bachelor's Degree or relevant Diploma in related field (e.g. Life sciences medical technology marketing) or equivalent knowledge and experience.
- Marketing role of technically advanced product in complex market(s), medical device and/or product experience for minimum of 1 year.
- Ability to work in multi-cultural cross-functional groups.
- Ability to travel; 25-30% - must have a valid driver’s license in good standing.

**PREFERRED QUALIFICATIONS**:

- Medical device sales experience is a strong asset.
- Strong communication skills, both written and verbal.
- Organizational, analytical, and problem-solving skills.
- High degree of personal organization.

**_ We realize work isn’t just a job to you._**

It’s a big part of your life, but not the only part. That’s why we offer competitive salaries, annual bonus program and comprehensive medical benefits, as well as tuition reimbursement, flexible schedules, parental and adoption leave, on-site services and Colleague Affinity Networks — so you can be ready for where life can take you.

Olympus is a global technology leader, crafting innovative optical and digital solutions in medical technologies; life sciences; industrial solutions; and cameras and audio products. Throughout our 100-year history, Olympus has focused on being true to society and making people’s lives healthier, safer and more fulfilling.

**Olympus True To You. True To Society. True To LIFE.**

Olympus embraces diversity and inclusion. As an Equal Opportunity Employer, our policies as well as our values prohibit unlawful discrimination based on an employee's or applicant's race, color, sex, age, physical or mental disability, national origin, religion, sexual orientation, gender identity and/or expression, marital status, genetic information, ancestry, military or veteran status, or any other federal, state or local protected classification. EOE Minorities/Females/Veterans/Disabled

Posting Notes: || Canada (CA) || Ontario (CA-ON) || Richmond Hill ||

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