Event Marketing Manager

3 months ago

Toronto, Canada Axonify Full time

Axonify is the frontline enablement solution that’s science-backed and proven to maximize the potential of workforces. Our vision is to reinvent the frontline experience, and we thrive giving them what they need to learn, connect, and get things done.

Our SaaS platform is enjoyable, engaging, and easy to use, with an unprecedented 83% engagement rate. If you're looking for a meaningful product and a great company culture, let's talk

The Event Marketing Manager is a key member of the Marketing team and is responsible for helping to build and execute our strategy through event activation across the markets we serve. Working in close partnership with the Senior Event Marketing Manager and other marketing stakeholders, the Event Marketing Manager will help develop the overall strategy and success of our events programs by driving Axonify’s brand presence and contributing to marketing’s OKRs and achievement of annual pipeline and booking targets.

The Event Marketing Manager is responsible for the planning and execution of third-party conferences, virtual and hybrid events, webinars and strategic partner events. You will also be responsible for assisting with our in-person Customer Conference, AxoniCom.

The Event Marketing Manager works closely with multiple stakeholders and external event attendees, leveraging our multi-channel communication vehicles to ensure engagement and participation. This role also requires strong collaboration with Axonify’s Demand Gen team, Content experts, and Customer and Product teams. As the Event Marketing Manager, the Axonify team looks to you to be the expert in the latest event trends and strategic activations that puts us ahead of our competitors.

**The impact you'll have**:

- Identify, lead, participate and organize relevant Tier 2 and 3 industry trade shows, along with our presence at Strategic Partner tradeshows, including booth design, logistics, promotional materials, and staffing
- Lead the planning and execution of Axonify-hosted webinars and virtual events, ensuring they align with organizational goals and values
- Assist the Sr Event Marketing Manager with the planning and execution of Axonify-owned events including our Community Conference, Roadshows and the Executive Axonify Advisory Council
- Create briefs, workback schedules, project plans, organizational and other standard tools used in the event industry
- Develop, maintain and enhance positive partner and vendor relationships & transparent communication with internal departments
- Review, evaluate and negotiate event contracts with a variety of vendors and venues to reach the best outcomes.
- Ensure the event experience and all content created is to the highest standards and representative of the Axonify brand
- Establish success metrics for events and gather feedback to continuously improve future initiatives, taking a data-driven approach to decision-making.
- Work closely with cross-functional teams to coordinate efforts and ensure alignment with overall company objectives.

**What you'll bring**:

- 2-5 years of proven experience in end-to-end events management, preferably in a corporate or startup environment
- Problem-solving orientation and ability to manage through stressful situations; resourceful and forward-thinking; able to anticipate future issues and mitigate risks or challenges
- Demonstrated project management skills, with the proven ability to work within strict deadlines in a fast-paced environment
- Process design expertise, enabling consistent execution and scalability
- Meticulously detail-oriented and passionately customer-focused
- Team player who is highly collaborative and skilled at working across globally dispersed teams
- Excellent interpersonal, written and verbal communication skills - in particular with senior-level executive stakeholders
- Driven, energetic, and results orientedExperience with virtual and hybrid event technologies an asset
- Manage the events budget effectively, allocating resources efficiently to maximize impact.
- A self-starter who provides creative solutions to business challenges. You're independent and take-charge while being a consummate team player
- Thrives when working in a matrix environment, where colleagues need to be supported, driven, and influenced to deliver business growth through new initiatives
- Valid passport and ability to travel

It's ok if your experience doesn't check every box If you check off more than a few - great We’d welcome a chance to get to know what you can bring, how you can add to our culture, and hear your unique story.

**Work location**:
At Axonify, we embrace a hybrid-flexible work environment that allows you to choose the best location to support your day the majority of the week. Whether that location is your home office or one of our Axonify offices, located in Waterloo and Toronto, Ontario, you choose.

Wednesdays hold a special place in our calendar as Axonifers, in a commutable distance, gather toge

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