Event Marketing Manager

1 month ago

Toronto, Canada Float Financial Solutions Inc. Full time

**About Float**

Float is on a mission to simplify finance for Canadian businesses, empowering them to eliminate complexity and unlock new opportunities. Through our innovative platform, Float enables businesses to streamline spending and optimize cash flow, so they can focus on what matters most: growth. As one of Canada’s fastest growing companies and top-rated startups in 2024 and 2023, Float is customer-obsessed, passionate, and entrepreneurial, with a team that includes leaders from Uber, Shopify, Top Hat, Ritual, Ada, and more.

At Float, everyone is an owner, bringing their unique perspective to our team and product. Your voice is important, and we take having a culture based on feedback seriously. We openly share our thoughts and differing opinions so we can continue to improve. We do our best to keep our decision-making decentralized so that all team members feel ownership in our success.

**Our product**

Float is Canada’s first finance platform designed to empower businesses with fast, flexible, and accessible financial solutions. Our integrated suite of products—including corporate cards, bill pay, reimbursements, and financial services—rethinks how companies access capital, streamline spending, and manage growth. Backed by world-class investors like Tiger Global, Golden Ventures, and Susa Ventures, we’re disrupting the global B2B finance space—and we’re looking for bold innovators to help shape the future of business finance.

**About the Event Marketing Manager role**

We are looking for an outstanding marketer to help connect Canadian businesses with Float’s financial solutions, from coast to coast. Marketing is a high-impact department at Float, and as Event Marketing Manager, you’ll be at the forefront of expanding our presence nationwide. You’ll lead the strategy and execution of virtual, in-person, and hybrid events that boost brand awareness, generate leads, and deepen customer engagement. Collaborating closely with sales, product, and customer success teams, you’ll create memorable event experiences that fuel pipeline growth and strengthen customer retention.

**What your week-to-week looks like**:

- **Event Strategy & Planning**:Develop and implement an event marketing strategy that spans the entire customer journey from awareness through to pipeline generation, including trade shows, webinars, conferences, partner events, and customer meetups.
- **End-to-End Event Ownership**:From planning and promotion to execution and business impact of all events. Attend events both virtually and in-person, coordinating set-up, tear-down, attendee logistics, swag and everything in-between to make the event successful. Develop, manage and optimize event budgets.
- **Create Memorable Experiences**:Help prospects and customers feel valued and deepen their positive sentiment about Float through creative, innovative and memorable experiences.
- **Champion Float’s Brand**:Represent Float at key industry events, building relationships and creating engaging experiences for partners, customers, and potential prospects.
- **Full-Funnel Marketing Promotion & Nurturing**:Develop and execute multi-channel campaigns designed to drive attendance, generate leads and nurture existing prospects through the sales funnel.
- **Cross-Functional Collaboration**:Work closely with sales, product, and customer success teams to align event goals with company objectives, ensuring event themes and content excite our target audiences. Integrate strategies and messages closely with the other Marketing initiatives.
- **Data-Driven Optimization and Analysis**:Analyze the success and impact of each event, reviewing KPIs like attendance, audience engagement, leads, pipeline influence, and ROI. Use these insights to inform future strategies and decisions. Ensure a seamless transition from event to Float followup, carrying the magic of the event into realized pipeline and customer expansion goals.

**Requirements**:
**You’ll be great in this role if**:

- **You’ve got the experience. **To be successful in this role, we’re looking for 3-5 years of event marketing experience in a B2B environment, ideally with a bachelor’s degree (though that’s not required). You’ve taken ownership over an events calendar from strategy through to execution.
- **You value impact over checklists.** While you are a natural project manager with high attention to detail, you are comfortable optimizing and iterating on initial plans to achieve maximum impact.
- **You love networking. **Meeting new people at an event is your jam, and the conference coffee cart feels like home.
- **You thrive on designing fantastic in-person and virtual experiences. **You’re extremely creative and love brainstorming new and engaging experiences. You always have a new wild idea you’d love to try out and are crafty in finding ways to bring it to life.
- **You’re eager to continue your own learning. **Scrappy and voracious, you want to kno

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