Consultant Marketing Analytics

2 weeks ago


Thornhill, Canada CAA Club Group Full time

**About Us**:
We are looking for a Consultant Marketing Analytics & Insights to join our Marketing Analytics and Insights team. This role will provide campaign and consulting services to serve marketing lines of business (LOB) and other functional areas achieve their business objectives including acquisition, retention, sales, customer engagement. We regret that those without SAS and SQL experience will not be considered for the role.

**Who we are**:
As Canada's largest automobile association, we are passionate about keeping our Members safe
- whether they are on the road, at home, or travelling abroad. Meeting the diverse needs of our two-million Members requires high performing, forward thinking, and innovative people who work collaboratively to keep propelling our business forward. Life at CAA Club Group is fast paced, performance-driven and rewarding. We value our Associates' career growth and ongoing professional development
- and we regularly recognize their achievements and outstanding results. CAA Club Group (CCG) is known for providing stellar emergency roadside assistance to our motoring Members and non-Members. We work hard and play hard. We're about doing what's right and feeling good about it.

**Position Details**:

- Ensure one’s own work is complete and accurate. Follow up with clients to ensure agreements and commitments are fulfilled and deliverables are on time and error free.
- Identify data/process issues in daily business support. Notify business impacts to clients in a timely manner.
- Assist the Campaign Supervisor in the project in-take process. Provide valuable insights to assist the integrated campaign measurement plan creation.
- Interpret and translate business needs into data and analytical requirements. Ensure client’s needs are clearly defined and aligned with their objectives before fulfillment.
- Generate campaign lists based on pre-defined criteria. Implement routine list pull and list delivery automation by following standardized code/logic/process. Provide guidance and assistance to junior analysts when needed.
- Assist the Campaign Supervisor in campaign testing optimization. Provide statistically proven test vs. control design to ensure testing effectiveness.
- Develop robust and user-friendly Power BI reports and dashboards for campaign performance tracking or day-to-day business operations.
- Monitor and analyze variances and performance trends through reports. Notify clients of any significant changes by providing reasoning or insights through data deep dives.
- Lead routine report automation to minimize manual maintenance efforts. Provide guidance and assistance to junior analysts when needed.
- Conduct post-campaign analysis and consultation projects to the business. Deliver well-rounded and story-telling insights to win clients and facilitate decision making.
- Facilitate marketing LOBs in the adoption and implementation of customer segmentation, propensity models and all analytical tools built by the team. Being an advocator and facilitator of the member-centric strategy.

Who You Are
- 5+ years of experience in campaign management from campaign planning, opportunity identification, testing optimization (target vs. control), list generation, reporting to post campaign analysis and insight presentation.
- 5+ years of database marketing experience in retail, travel, insurance, automotive, CRM or loyalty would be an asset.
- 5+ years of SAS/SQL programming with large database is a requirement.
- Advanced SAS/SQL programmer certificate is an asset.
- Highly collaborative with excellent communication and presentation skills - a true bridge between data and business.
- 3+ years of BI reporting and visualization tools such as Microsoft Power BI, Tableau or other is a requirement
- Working knowledge of SAP is an asset.
- Data mining and predictive modeling is an asset.

**Our Commitment**:
We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). CCG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs



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