Market Development Specialist

2 days ago

Oakville, Canada NVA Canada Full time

Do you love animals and the people who love them? Are you passionate about joining an organization with a clear and inspired purpose? Maybe you already work in a veterinary practice and looking to expand your skillset? Make your love of pets into the career of a lifetime. NVA Canada is looking for Market Development Specialists to join our Canadian Support Centre team to provide a new level of support to our community of veterinary practices.

The Market Development Specialist will be a hands-on support for NVA Canada veterinary practices looking to increase pet parent acquisition, satisfaction and retention. Reporting to the NVA Canada marketing team and working directly with Operations and Hospital Leadership teams, they will develop clinic and pet owner campaigns, advise hospitals on best marketing practices for their local communities, and lead the implementation of key marketing programs and activities.

Please note: We are hiring for multiple roles across Canada, and applicants from any location within Canada are encouraged to apply.

What You’ll Be Doing:
Drive organic growth by reaching more pet parents and optimizing retention
- Lead new pet parent acquisition initiatives
- Lead the site-level implementation of national campaigns and advocate for community outreach and activations
- Develop campaign analytics/measurement and reporting for effective follow-through and decision-making and manage budget, vendors and agency to coordinate logistics and deliverables for all projects

Build individual practice brands in their respective communities
- Work alongside hospital and operations teams to understand and help build and execute individualized clinic growth plans
- Create strategic, multi-channel marketing plans steeped in data and aligned to the overall needs and objectives of your assigned hospitals.
- Directly manage assigned hospital social properties, websites, and online reputation including partnering to curate content, optimize paid and organic posts, and respond to online customer comments and concerns.

What You’ll Bring to NVA Canada:

- 3+ years in marketing, sales, or direct veterinary hospital experience. Some casual (e.g. social media) marketing experience is beneficial.
- Strong project management, prioritization, organization, communication, and multi-tasking skills
- Experience or willingness to learn M365, client communication tools, Asana, Canva, ServiceNow, AllyDVM, SproutSocial, GMB/GA, Vetstoria, e-newsletter tools, website management and clinic PIMS

You’ll Love This Role if You Have:

- Enthusiasm, positivity, flexibility, and creativity
- A passion for the veterinary industry and ambition for strategic personal and career growth
- Ability to build trust and rapport quickly
- Ability to work independently, a self-starter with a “roll up your sleeves” methodical approach to daily work, and willingness to work occasional evening or weekend (with time provided in lieu)

NVA Canada is a rapidly growing community of Canadian veterinary hospitals and passionate professionals dedicated to serving the local needs of pets and their owners in every province and one territory. Since the first hospital joined NVA in 1997, founding veterinarian Dr. Stanley Creighton has emphasized support for the local medical standards established by individual doctors and practices. This vision for local empowerment and servant leadership continues at NVA Canada. We are partners in possibility, providing supporting resources so the Canadian community can continue to grow and thrive. For the love of animals and the people who love them. NVACanada.ca
- At NVA Canada diversity and inclusion are an important part of our everyday reality._
- We are committed to fostering an open and inclusive environment where everyone belongs, our people feel comfortable and confident to be themselves and reach their full potential regardless of age, race, national or ethnic origin, gender identity or expression, marital and family status, religion or other belief, culture, sexual orientation, or disability._

This Job

Location:
Oakville, Ontario, Canada

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