Festival, Events, and Sponsorship Manager

1 month ago

Whistler, Canada Gibbons Whistler Full time

**About Gibbons**:
**Core Purpose**

Making People Happy

**Vision**

To be the most trusted and recommended brand by our team, our guests, and the communities we serve.

Our goal is to create a great Canadian company that provides the best work experiences, guest experiences, and community experiences in our class. We want to continue to give back to Athletes, Artists, and Entrepreneurs as we believe it's these people who shape the world and bring culture to each community we are fortunate enough to serve

**Values**

Encourage Trust

Have Fun

Show Kindness

Act Like an Owner

Hustle

If the above aligns with your values and career aspirations, we'd love to work with you

**The Role**:
As Festival, Events, and Sponsorship Manager, you will oversee the planning, organization, and execution of two of Whistler’s iconic festivals: Whistler Village Beer Festival and Whistler Ski and Snowboard Festival. You will also be responsible for sponsor relations and activation of events we sponsor as well as partner activations that occur within Gibbons businesses. Aligned with our core purpose and vision, your primary focus lies in driving Team Happiness, Guest Happiness, and Community Happiness. Simultaneously, you are dedicated to steering revenue generation and maintaining a profitable income statement.

**Responsibilities and Deliverables**:
**Inclusivity as a Guiding Principle**:

- Foster a culture of inclusivity, where every team member is valued and integral to the team.
- Embrace unexpected challenges by acting through purpose and values.

**Data-Driven Decision Making**:

- Base decisions on facts and data to ensure long-term success.
- Uphold the importance of valuing and listening to data for making informed choices.

**Transparent Communication**:

- Ensure everyone is informed about the plan and areas requiring special attention.
- Cultivate an open mindset and a can-do attitude among the team.

**Supportive Team Culture**:

- Encourage respect, active listening, mutual assistance, and appreciation among team members.
- Trust the process and use the Gibbons Business System to continuously improve.

**Enjoy the Journey**:

- Promote a mindset of having fun and enjoying the journey, even in challenging moments.
- Embrace the idea that work is part of life's journey.

**Specific Job Responsibilities**:
**FESTIVAL & EVENTS SPECIFIC**:

- Event Planning and Conceptualization, including proposals, budgets, timelines, and objectives.
- Research and secure appropriate venues for events, considering factors like capacity, accessibility, amenities, permits and insurance and equipment rentals.
- Identify, negotiate, and uphold contracts with sponsors, vendors, suppliers, and service providers.
- Implement ticketing systems and registration processes for event attendees and monitor ticket sales and registration numbers to gauge event attendance.
- Recruit, train, and supervise event staff and volunteers.
- Identify potential risks and develop contingency plans to mitigate them.
- Conduct post-event debriefings to assess event success and identify areas for improvement.
- Analyze attendee feedback, survey data, and financial reports to evaluate event performance and make recommendations for future events based on lessons learned and industry trends.
- Oversee and be on site for Festivals & Events.

**MARKETING**:

- Work with Marketing Manager to develop marketing strategies to promote events and attract attendees.
- Oversee all digital and physical marketing collateral.

**SALES**:

- Work with In resort & Outside Resort Experience Managers to develop sales strategies to sell tickets through in-resort affiliates, the Gibbons Experience Centre, and through outside resort affiliates.

**SPONSORSHIP**:

- create sponsorship decks, proposals, and contracts
- Outreach and sell these sponsorships to both corporate partners and locals business
- plan and execute sponsorship activation components from start to finish
- facilitate internal and external communications
- Ensure contractual deliverables are met for the client
- effectively track and measure the ROI and effectiveness of the partnerships
- Oversee and be on site for activations from start to finish

**Qualifications**:

- Previous events management experience essential with post-secondary education an asset.
- Experience in sponsorship relations, sales, and marketing an asset.
- Proven experience cultivating, securing and growing revenue from partners.
- Project management skills.
- Resourceful and organized; able to manage competing priorities, complex situations and deadlines.
- Ability to collaborate effectively with internal and external stakeholders.
- Solutions-oriented and creative problem solver and able to make decisions in consultation with multiple stakeholders.
- Exceptional service focus with well-developed interpersonal and communication skills.
- Strong negotiator and successfully sell ideas.
- Exceptional written and verbal communication.
- Stro

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