Digital Marketing Performance Analyst

4 weeks ago

Toronto, Ontario, Canada Manulife Insurance Malaysia Full time

Digital Marketing Performance Analyst

Locations: Toronto, Ontario

Time Type: Full Time

Posted On: Posted 2 Days Ago

Time Left to Apply: End Date: March 4, 2025 (25 days left to apply)

Job Requisition ID: JR25011391

At Manulife, we are currently seeking a talented and skilled Performance Marketing Analyst to join our MarTech modernization team. This role is ideal for a data-driven individual who excels in a fast-paced environment and is passionate about using data to drive marketing success. The ideal candidate will have experience interpreting large sets of marketing data, creating comprehensive reports, and developing actionable insights.

The Digital Performance Marketing Analyst will work closely with the Director, Digital Automation & Performance Marketing and the broader team to optimize live campaigns, prepare quarterly readouts for key business stakeholders, and oversee program-related operations to ensure efficiency and alignment with the organization's strategic vision.

This position offers the opportunity to join a dynamic marketing technology team where you will work both independently and collaboratively on a range of projects to shape, drive, and enhance our marketing automation strategies.

Key Responsibilities:

  • Data Collection and Analysis: Collect and analyze data from various sources, including marketing automation platforms and web analytics, to gain a holistic understanding of marketing performance.
  • Report Design and Development: Design and build detailed reports that offer clear, actionable insights into marketing performance.
  • In-Depth Campaign Analysis: Conduct thorough data analysis of marketing campaigns, website traffic, email marketing, and other relevant channels to identify trends, patterns, and areas for optimization.
  • Performance Metrics Strategy: Design and implement comprehensive strategies to track marketing performance metrics and key performance indicators (KPIs), evaluating the effectiveness of Manulife's digital marketing initiatives.
  • Stakeholder Reporting: Prepare and present analytical reports to stakeholders, ensuring that data is easy to interpret and actionable.
  • Testing Methodologies Implementation: Lead implementation of testing methodologies to optimize marketing strategies and improve campaign performance. Leverage advanced statistical techniques to drive data-driven decision making. Ability to calculate statistical significance, interpret A/B test results using confidence intervals and derive actionable insights.
  • Cross-Functional Collaboration: Collaborate with cross-functional teams to provide actionable insights and recommendations for enhancing marketing strategies based on data analysis.
  • Campaign Objectives Alignment: Work closely with marketing teams to define and refine campaign objectives, ensuring they align with Manulife's overarching goals and priorities. Develop partnership with data science team on big data and warehouse technologies.

Job Requirements:

  • Educational Background: Bachelor's degree in business analytics, marketing, statistics, or a related field.
  • Professional Experience: Minimum of 3 years of experience in marketing analytics or a similar analytical role.
  • Data Interpretation Skills: Demonstrated ability to interpret data and derive actionable insights to improve marketing performance.
  • Communication Skills: Excellent communication and interpersonal skills, including the ability to present data-driven insights to diverse stakeholders in an influential and compelling way.
  • Digital Marketing Knowledge: In-depth knowledge of digital marketing channels and metrics. Familiarity with Adobe Journey Optimizer, Marketo or another marketing automation platform.
  • Technical Proficiency: Proficiency in Adobe Suite of products, including Analytics, Target, Marketo, and Journey Optimizer, is preferred.
  • Adaptability: Must be comfortable working in a fast-paced, rapidly evolving environment.

This role is a unique opportunity to be at the forefront of MarTech innovation at Manulife. If you are passionate about data analysis and eager to contribute to a team that values both independent and collaborative work, we encourage you to apply and join us in driving the future of marketing automation.

Primary Location: Toronto, Ontario

Working Arrangement: Hybrid

Salary range is expected to be between: $86,250.00 CAD - $155,250.00 CAD

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans.

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