Mcs Product Marketing Manager

3 weeks ago

London, Canada Cytiva Full time

**Be part of something altogether life-changing**

Working at Cytiva in the Life Sciences industry means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.

At Cytiva you will be able to continuously improve yourself and us - working on challenges that truly matter with people that care for each other, our customers, and their patients. With associates across 40 countries, Cytiva is a place where every day is a learning opportunity - so you can grow your career and expand your skills in the long term. Your health and wellbeing are important to us and together we will not compromise on safety in the workplace or the environment.

Cytiva is proud to work alongside a community of nine fellow Danaher Life Sciences companies. Together, we’re pioneering the future of science and medicine, developing products that enable researchers in the fight to save lives.

**What you’ll do**

Reporting to the President of the Manufacturing Capacity Solutions business within the Biotechnology Integrated Solutions (BIS) operating company, the Product Marketing Manager will own marketing activities for a ~$170M business.

The Manufacturing Capacity Solutions business supports customers accelerate the buildout of biomanufacturing capacity needed to advance therapeutic development and commercialization in a flexible, compliant, and cost-efficient manner. The product marketer would support FlexFactoryTM, KUBioTM, and Aseptic Filling product offerings (formerly known as Vanrx)

This role is an leader position and will manage a team of 2 associates.

Strong preference for the associate to be based in the greater Boston, MA area
- Own development of the annual product marketing plan and drive execution of the plan developed (e.g., lead gen, campaign ROI)
- Understand evolving customer needs across the workflow to identify potential market opportunities and cross-product leverage
- Own the GTM aspects of Launch Excellence for new products including sales enablement tools (working cross-functionally with the product management team)
- Build the value propositions to present a holistic story about Cytiva capabilities
- Provide insights and analysis related to the product and portfolio lifecycle management process (e.g., VOC, marketing metrics, etc.); use competitive differentiators to drive value selling opportunities for the sales team
- Employ industry trend analysis, and market share and competitive analysis relevant to product/portfolio
- Provide commercial teams product knowledge in product use, differentiation, positioning and pricing
- Develop customer success stories & lead development of scientific content and proof points (where relevant/needed)

**Who you are**
- Bachelor's degree; MBA, Master's or PhD degree a plus
- Desired minimum of five (5) years’ experience in Marketing discipline
- Experience in leadership position managing teams and leading across reporting lines
- Experience in a marketing or sales focused role in the Life Sciences Industry
- Experience developing strategic plans for a marketing organization and/or managing marketing projects (e.g., product marketing, field marketing, content development, campaigns, events, etc) with knowledge of the marketing funnel and sale process
- Strong leadership, communication, collaboration, and project management skills with proven ability to drive and manage initiatives in a matrixed environment (empowering others to lead)
- Strong business acumen, financial, organizational and relationship building skills
- Clear/strategic thinker with ability to build and successfully execute a strategic plan

LI-GCC

When you join us, you’ll also be joining Danaher’s global organization, where 80,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful **Danaher Business System** tools and the stability of a tested organization.

At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

If you’ve ever wondered what’s within you, there’s no better time to find out.

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