Content Marketing Manager

1 month ago

Remote, Canada Riva International, Inc. Full time

In the landscape of digital storytelling and brand narratives, this position transcends traditional boundaries, requiring a person who doesn't just follow trends but sets them ablaze. The Content Marketing Manager isn't just a title; it's an invitation to redefine how stories are told, how brands connect, and how audiences engage. As the architect of innovative content strategies, this role envisions campaigns that resonate across diverse platforms, from social media to emerging technologies. If you're ready to lead the charge in shaping the narrative landscape and pushing the boundaries of what's possible in content marketing, this could be for you

**WHO ARE YOU**

Riva is seeking a dynamic Content Marketing Manager to become an integral part of our marketing team. In this role, you will assume a pivotal position in orchestrating and advancing our content marketing strategies and initiatives to maximize prospect and customer engagement and optimize content performance. A natural storyteller, you have a passion for listening and learning and the ability to draw out key details for engaging stories. You strive for excellence, have a keen eye for detail, and ability to collaborate effectively with customers, external agencies, and internal cross-functional teams.

**WHAT YOU WILL BE DOING**

This is a dynamic, multi-faceted role reporting directly to the VP of Marketing, with a primary emphasis on content strategy, planning, and activation. You will be the linchpin unifying all our content and campaign activities. As a proficient project manager, you excel in orchestrating seamless program planning and execution, ensuring alignment with our strategic objectives. Your role extends beyond content creation; you're adept at content performance management, utilizing data-driven insights to evaluate and enhance the effectiveness of our campaigns. Leveraging key performance indicators (KPIs) and analytics, you play a crucial role in shaping the direction, themes, and activation channels for future content initiatives, contributing significantly to our overall marketing success.

**Key Responsibilities**:

- Develop and execute a comprehensive content marketing strategy and plan aligned with overall business goals
- Work with product, product marketing, prospecting, and sales teams to develop content tailored to address the needs and pain points of target audiences, industries, and personas
- Plan and implement effective content activation and distribution strategies to ensure our content reaches the right audience at the right time through the right channel
- Collaborate and interview customers to create customer case studies and use case scenarios
- Participate in campaign planning and execution, work with external vendors, create campaign content maps, and identify opportunities for new content creation
- Work with the web team to create content that is optimized for SEO to drive traffic to the Riva website and improve prospect and customer engagement and conversion rates
- Stay on top of latest content creation and AI trends to optimize content creation and process efficiencies
- Create content that engages target audiences in various formats (web content, blog and social posts, whitepapers, case studies, eBooks, videos, infographics, and more)
- Ensure that all content is aligned with brand, product, and persona messaging
- Work with external PR (public relations) agencies and resources to ensure all internal content is aligned with overall PR themes and topics
- Collaborate with 3rd parties like analysts, industry influencers, partners etc. to generate co-branded content and ensure we’re effectively activating 3rd party content
- Monitor and analyze the performance of content marketing initiatives and closely track content performance KPIs
- Collaborate with marketing, prospecting, sales, customer success, and other internal teams on key strategic initiatives

**WHAT YOU BRING TO THE ROLE**
- 5+ years of experience in B2B SaaS environment with 2+ years in content development
- Deep knowledge of B2B marketing content strategies and plans
- Proven track record developing content with high engagement and conversion rates for B2B audiences
- Strong analytical skills and proficiency in interpreting data
- Proven ability to clearly and graciously communicate and receive feedback
- A bachelor’s degree in business or marketing or equivalent experience
- Exceptional organization and project management skills
- Excellent written and verbal communication skills
- Ability to thrive in a fast-paced, collaborative environment

**MORE ABOUT RIVA**

We offer a work culture that fosters diversity, equity, inclusion, and fun. Where curiosity is rewarded, and each day offers the chance to learn, grow, and contribute to the efforts of people you like, respect, and value.

**WHAT YOU CAN EXPECT FROM US**:
The total compensation package includes:

- RRSP matching
- Paid vacation starting with 3 weeks
- Paid wellness time allow

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