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Specialist, Digital Events

1 month ago

Toronto, Canada Diabetes Canada Full time

A world free of the effects of diabetes is our vision. That’s why we’re working together to improve the quality of life of people living with diabetes. We’re sharing knowledge and creating connections for individuals and the health-care professionals who care for them; advocating through public policy; and funding research to improve treatments and find a cure to end diabetes.

Join our dedicated, talented Diabetes Canada team and together, #LetsEndDiabetes

**Role Overview**:
The Specialist, Digital Events will lead the digital fundraising activities of Lace Up to End Diabetes, My Diabetes Fundraiser and a new national program working collaboratively across the organization to ensure an integrated approach is applied. Key areas of focus will include website development, fundraising app implementation, digital content development, project coordination and ongoing monitoring of results.

**Location**:
1300-522 University Avenue, Toronto, Ontario. Flexible work agreement policy in place allowing employees to work on a hybrid schedule, working remotely with the expectation of being in-office as needed.

**This role includes, but not limited to**:
Website and Fundraising App Lead
- Lead the website and fundraising app development project including configuration, content, testing, user experience and reporting.
- Maintain day to day relationships with internal partners, vendors, technology providers and agencies to assist in the implementation of online fundraising campaigns.

Digital Content Development
- In consultation with the wider team including enablers such as marketing and communications to, schedule, edit, design, target and coordinate online communications
- Develop strategies to grow Diabetes Canada online community through passive (e.g. website sign-up, app downloads) and active (e.g. targeted campaigns) acquisition campaigns.
- Identify participant stories for social media and marketing campaigns
- Conduct A/B testing on campaigns to refine knowledge and improve results.

Constituent Engagement
- Implement stewardship strategies that facilitate the engagement of the community in activities that contribute to higher retention rates and increased levels of public participation.
- Monitor the Support inbox, while troubleshooting participant questions and support needs
- Support and cultivate relationships with event participants agency, partners, volunteers and stakeholders

Project Coordination & Operations
- Maintain and implement event communication calendars in collaboration with digital, and communications teams
- Support the Manager, Signature & 3rd Party Events in analyzing online fundraising key performance indicators and recommending changes in strategy to generate more revenue.
- Support vendor selection process through identification of requirements, development of RFP’s and selection process as required.
- Update and maintain database management system for event participants and donors to ensure data integrity
- Complete special projects as assigned and partner with national departments when applicable to ensure the success of the project.
- Bachelor’s degree in related field or relevant experience 2-3 years of experience supporting online fundraising programs
- HTML coding experience a plus
- Excellent verbal and written skills with a talent for expressing complex ideas in simple and effective language
- Creative and able to produce engaging written and visual communications
- Excellent organizational skills and the ability to assess, prioritize and manage a varied and demanding workload

What Diabetes Canada Can Offer You
- A meaningful role, making a difference every day for people living with or at risk of diabetes.
- An entrepreneurial environment, working for a national organization where you feel valued, recognized, and rewarded.
- A high-performing, collaborative team environment with proven leadership and highly skilled colleagues and commitment to excellent work culture.
- Competitive paid time-off benefits and a comprehensive group benefits plan, including health/dental, life insurance, disability, EFAP and company-match Pension/RRSP.
- Flexible work agreement policy in place allows employees to work regularly remote and/or hybrid schedule.

About the Application Process

**Note**: Diabetes Canada is not accepting recruitment agency/firm referrals.

Safe Place to Work - Diabetes Canada is committed to protecting the health and safety of our stakeholders and mitigating the risk of COVID-19 spread. A mandatory COVID-19 vaccination program is in place and provides direction on the conditions under which individuals are permitted to be employed with DC.

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