Digital Marketer

1 week ago

Aurora, Canada Paris Calling Pastry Full time

Paris Calling Pastry, a burgeoning bakery brand, is seeking a dynamic and innovative Digital Marketing Manager to join our team on a project-based contract. Based in the heart of Aurora, ON, our pastry shop specializes in crafting delectable treats that transport our customers to the streets of Paris with every bite.

**Responsibilities**:

- **Food Photography**: Capture stunning images of our mouth-watering pastries and desserts to showcase across our digital platforms.
- **Social Media Management**: Develop and execute a comprehensive social media calendar, curating engaging content and managing regular postings to increase brand visibility and engagement.
- **Content Creation**: Produce captivating content for our YouTube and TikTok channels, showcasing behind-the-scenes glimpses of our pastry-making process and fostering a vibrant online community.
- **Website Updates**: Maintain and update our website with fresh content, including product offerings, blog posts, and visual elements to enhance user experience.
- **Digital and Print Media Ads**: Collaborate with the team to conceptualize and create compelling digital and print advertisements that effectively communicate our brand message to our target audience.
- **Brand Development**: Work closely with the owner and chef to contribute ideas and strategies for shaping and elevating the Paris Calling Pastry brand.

**Qualifications**:

- Passionate about food, creativity, and digital marketing.
- Ability to thrive in a fast-paced environment and deliver high-quality results under tight deadlines.
- Exceptional communication skills and a collaborative mindset.
- Proficiency in photography and photo editing software.
- Experience managing social media accounts and developing engaging content.
- Familiarity with website management platforms (e.g., Wix).
- Previous experience in digital advertising and content creation is preferred.
- Fluency in French and English is a plus.

**Attributes**:

- **Passionate**: Enthusiastic about the culinary arts and committed to delivering excellence in every aspect of digital marketing.
- **Creative**: Possess a keen eye for detail and an innovative mindset, constantly seeking new and exciting ways to captivate our audience.
- **Fun**: Embrace a positive and upbeat attitude, infusing joy and creativity into everything you do.
- **Outside-the-Box Thinker**: Willing to challenge conventions and explore unconventional ideas to drive the success of our brand.

**Job Types**: Part-time, Seasonal, Freelance
Contract length: 6 months

**Salary**: $5,000.00 per year

Expected hours: 10 - 20 per week

Schedule:

- Monday to Friday
- On call
- Weekends as needed

**Education**:

- Secondary School (preferred)

Work Location: In person

Application deadline: 2024-04-15
Expected start date: 2024-04-19

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