Digital Marketing Specialist

4 months ago

Markham, Canada Essential HR Full time

Are you a dynamic and creative Digital Marketing Specialist looking to make an impact in the real estate industry? Join Ferrow Real Estate's brokerage account and pre-construction division, “The Condo Company (TCC)’, and take charge of our online and offline presence. As a Digital Marketing Specialist, you will play a pivotal role in developing innovative content, managing brand development, and implementing effective marketing strategies. Additionally, you will support our brokerage's marketing efforts, making this an exciting opportunity to showcase your skills in a fast-paced and rewarding environment.

**Position Summary**

**List of Main Responsibilities**
- Conduct competitor and environmental scans to identify gaps and opportunities in the market.
- Develop social media strategies and deliver recommendations to enhance our online presence.
- Design and create engaging social media posts and Reels to promote TCC projects.
- Create and manage a social media editorial calendar, ensuring consistent and timely content.
- Optimize social media content for daily feeds according to the agreed-upon strategy.
- Direct social media shoots and develop captivating social videos.
- Conduct live social media coverage and interviews as required.
- Monitor and analyze social media metrics to track performance and identify areas for improvement.
- Generate regular reports and in-depth performance reviews, providing valuable insights.
- Create visually appealing print and digital materials that align with our brand guidelines.
- Produce vertical videos suitable for Instagram and TikTok with a targeted delivery rate.
- Develop long-form YouTube videos to engage our audience.
- Manage content strategy, concept development, on-site production, post-production services, and digital delivery of final videos.
- Strategically plan and execute paid advertising campaigns for lead generation and client engagement.
- Develop an always-on paid media strategy across identified channels.
- Collaborate with existing assets to design ads for campaigns, promoted posts, and ad-hoc requests.
- Provide ongoing support and collaborate with the paid media specialist to deliver monthly and post-campaign reporting.
- Collect information about current and new pre-construction projects from developers and marketing agencies.
- Ensure The Condo Company's database is continuously updated with the latest project information.
- Support Ferrow's administration team and assist in maintaining the brokerage's CRM system.
- Schedule and coordinate broker presentations to showcase new pre-construction projects.
- Identify and coordinate other events for agents to attend.
- Provide support to agents with their pre-construction inquiries.

**List of Key Qualifications**
- Highly motivated self-starter who takes the initiative and anticipates needs.
- Flexible and adaptable to a fast-paced working environment and able to handle diverse workloads.
- Ability to work independently or in a team environment with limited guidance.
- Excellent time management, organization, and verbal, and written communication skills.
- Demonstrated competency and experience with social media marketing.
- Bachelor's degree in marketing or a related field.
- Minimum of 2 years of marketing experience with a focus on social media, paid advertising/ lead generation and graphic design.
- Experience in the real estate industry is considered an asset.

**Company Summary**

Ferrow Real Estate is a diversified real estate company equipped to handle the ever-changing industry. Specializing in residential resale and leasing, platinum pre-construction, development management, sales and marketing, we are dedicated to innovation and finding new opportunities in the marketplace. We offer continuous team learning opportunities, extended health benefits, flexible schedules and hybrid remote work options.

**Instructions on how to apply**

Applications will be reviewed as they are submitted, so don’t wait to apply

**AODA Statement**

Ferrow Real Estate is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, colour, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status or any other class or status in accordance with applicable federal, provincial and local laws.

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