Digital Marketing Specialist

Company Description For more than 30 years, Lorex has been a leader in the marketplace when it comes to innovative security technology for both home and commercial use. We achieve this by continuing to produce innovative monitoring solutions, all backed by cutting-edge technology and a dedicated team of forward thinkers. Using the latest technology and innovations, Lorex strives to produce solutions to both enhance security and fit your lifestyle.

Lorex Technology is seeking a dynamic and creative Digital Marketing Specialist to help shape and enhance our brand presence across digital channels. This role is ideal for a strategic thinker and storyteller who is passionate about brand awareness, audience engagement, and digital-first marketing.

As a key member of the marketing team, you will be responsible for executing digital brand campaigns, ensuring consistency across all touchpoints, and driving innovative content strategies that resonate with our audience. You will play a crucial role in positioning Lorex as a leading smart security brand by developing compelling digital marketing initiatives that increase brand visibility, drive engagement, and enhance customer perception.

The ideal candidate has a strong understanding of brand marketing, digital media, and content strategy, with experience managing campaigns across social media, digital advertising, influencer partnerships, and content marketing. You should be highly analytical and creative, capable of blending data-driven insights with compelling storytelling to drive impactful brand campaigns.

This role requires a collaborative mindset, working closely with internal teams and external agencies to execute large-scale brand campaigns, amplify product launches, and strengthen brand affinity. You will also be responsible for tracking and reporting brand marketing KPIs to measure campaign effectiveness and inform future strategies.

If you thrive in a fast-paced, innovative environment and want to make a meaningful impact on brand perception and audience connection, this is the perfect role for you

Brand Strategy & Campaign Development
o Develop and execute comprehensive brand marketing campaigns across digital channels to strengthen brand positioning and audience engagement.
o Create and manage storytelling-driven digital campaigns that reflect Lorex's brand values and resonate with key consumer segments.
o Collaborate with leadership to refine brand messaging and visual identity for consistency across all digital platforms.
o Partner with cross-functional teams (Product, Sales, Customer Experience) to ensure brand alignment across the entire customer journey.
o Research and implement new digital marketing trends and strategies to enhance brand recognition and customer connection.

Digital Content & Creative Execution
o Lead the development of high-quality, brand-aligned content for paid and organic digital marketing campaigns.
o Work with designers, copywriters, and videographers to produce compelling video, visual, and written content.
o Optimize content performance using A/B testing, audience insights, and digital analytics.
o Support content localization strategies to expand brand reach in new markets.

Paid Media & Digital Advertising
o Manage brand awareness-focused digital advertising campaigns (social, display, video, and programmatic).
o Collaborate with media agencies to ensure strategic media placements that drive brand affinity and recall.
o Evaluate paid media effectiveness based on brand lift studies, engagement rates, and audience sentiment.
o Experiment with emerging ad formats, including immersive and interactive ads, to enhance brand storytelling.
o Oversee Lorex's paid social media marketing presence, ensuring cohesive brand storytelling across platforms such as Instagram, LinkedIn, Facebook, YouTube, and emerging channels.
o Work closely with the social media coordinator to amplify brand awareness and trust.
o Develop and execute engagement strategies to foster community interaction and brand advocacy.
o Monitor social trends and audience insights to optimize content and engagement strategies.
o Track social share of voice (SOV) and brand sentiment to measure success.

o Work closely with Product Marketing teams to develop compelling brand launch strategies for new products.
o Partner with PR and Communications agencies to align digital campaigns with broader brand initiatives.
o Support go-to-market (GTM) campaigns by developing brand-led marketing assets and messaging.
o Ensure that marketing assets are aligned with consumer insights, industry trends, and competitor positioning.

Brand Marketing Analytics & Reporting
o Define and track brand marketing KPIs, including:

Brand awareness (brand recall, share of voice)
Engagement metrics (social interactions, video views, sentiment analysis)
Brand perception (customer sentiment, NPS, online reviews)
o Develop monthly and quarterly performance reports with actionable insights to refine future campaigns.
o Utilize tools such as Google Analytics, Brandwatch, Sprout Social, and other marketing platforms for data analysis.
o Provide recommendations to leadership based on data-driven storytelling and competitive insights.
o Build and share weekly marketing updates

o Manage brand marketing budgets, ensuring effective allocation for maximum impact.
o Collaborate with external agencies, media partners, and creative vendors to execute campaigns effectively.
o Present campaign performance and brand impact updates to executive leadership.

Social Media
o Lead strategy, content creation, and execution across all social media platforms.
o Executes content aligned with social media goals and maintains a content calendar.
o Manages communication on platforms (Facebook, Instagram, YouTube, LinkedIn, Twitter, TikTok), responding to inquiries.
o Creates content and copy for all channels, researching trends to optimize practices.
o Collaborates with marketing for additional content (e.o Delivers weekly analytics, complaint, and trend updates.
o Drives rapid response during high-volume periods and boosts brand awareness through campaigns.
o Supports review units with technical assistance and product details.

o Creates corporate and brand communication materials as needed.
o Prepares briefing documents and data for media and journalists.
o Supports spokesperson responses and logistics for review units.

o 3+ years of experience in digital brand marketing, content strategy, or social media marketing.
o Strong understanding of brand marketing principles, storytelling, and audience engagement strategies.
o Experience executing brand campaigns across social media, digital advertising, influencer partnerships, and content marketing.
o Proficiency in marketing analytics tools (Google Analytics, Brandwatch, Sprout Social, etc.).
o Experience working with creative teams, agencies, and cross-functional stakeholders.
o Strong project management and organizational skills with the ability to manage multiple initiatives.
o Proficiency in MS Office (Excel, Word, PowerPoint, Outlook).

o Creative and strategic thinker who can translate insights into compelling marketing campaigns.
o Highly adaptable in a fast-paced, ever-changing digital environment.
o Detail-oriented and results-driven, with a passion for measuring brand impact.
o Bachelor's degree or diploma in Marketing, Communications, or a related field.
o Google and Meta (Facebook) ad certifications are an asset.
o Past experience with AI related tools is highly preferred and would be a valuable asset.

Lorex welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

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