Pet Health Parasiticide Brand Manager

4 weeks ago

Mississauga, Canada Elanco Full time

Education : EQUIVALENTEXPERIENCE

**As a leading global animal health company, Elanco delivers innovative products and services to improve the health of pets and farm animals around the world because we believe making animals' lives better, makes life better. Since 1954, we have provided solutions that support veterinarians, farmers and pet owners to advance our vision of Food and Companionship Enriching Life. Elanco's promise to employees: Together, we foster an inclusive culture where everyone can make a difference, encouraging ownership, growth and well-being.**

The role of the Brand Manager is to build Elanco’s portfolio of brands with insights from the marketplace, and act as the bridge between our customers, our stakeholders and our products. The Brand Manager focuses on delivering competitive strategies and exemplary execution that will enable Elanco to succeed.

This position is responsible to drive implementation of marketing strategies and playbooks within the Canadian affiliate and provide input and feedback to the central brand team.

Brand Managers consistently demonstrate Elanco’s Behavioral Pillars: Involve, Deliver, Innovate and Own, and a strong link to the Global Brand Teams (GBT), local Marketing, Sales & Technical, the Director of Pet Health Sales, Canada and the Director of Marketing, Canada.

**Functions, Duties, Tasks**:
**Business Ownership**:

- Manages OPEX budgets and participates in S&OP process
- Manages product forecasting with financial liaison
- Supports business plan process
- Acts on marketing guidelines and customer objectives from GBT (Global Brand Team)
- Acts in accordance with marketing compliance and plays an active role in knowledge transfer to sales & technical teams

**Strategy Development & Execution**:

- Connects with Global Marketing to provide shared learnings, feedback, and questions
- Metrics/Measurement - Gathers data for KPIs and Metrics and connects with Canada team and Global Marketing to provide shared learnings, feedback, and questions. Uses such information to drive continual improvements for the brand locally.
- Develops and/or executes strategies/brand plans in alignment with the Marketing Director - Works with strategic plans developed by Global Marketing for global brands, develops local brand strategy, creates and executes local portfolio strategy (with Sales & Technical) with considerations for both global and local strategic frameworks, and creates and delivers pricing, profitability and promotional guidance
- Ensure that the marketing communications, sales strategies, and promotions are designed to attain sales goal and other commercial objectives (e.g. market share and profitability).
- Work cross functionally to ensure programs and projects drive achievement of Sales Targets in line with specific objectives as identified in the annual brand and category plans as relevant

**Brand Development**:

- Uses brand strategy/playbooks to localize campaign and messaging for relevant brands
- Develops thorough understanding and insights on various communication platforms and channels

**Insights and Analytics**:

- Gathers data on customers and competitors and the local environment to develop competitive analysis
- Works with Insights and analytic teams as needed to gather relevant data
- Gather and analyze market and customer sales data to develop a strong understanding of brand trends (including the competition) to influence brand plans and commercial planning forecasts.

**Marketing Execution**:

- Develops, and executes the brand implementation plan, with the support of the Director of Marketing, which includes - Marketing Mix decisions, media planning (when required) and agency management
- Creates promotional or educational materials in accordance with campaigns/platforms from Global Brand Team, including steering through an electronic document management system ex. PromoMats
- Manages PromoMats and other regulatory/legal approvals
- Works with sales & technical teams to cascade messages and create training content
- Presents marketing material and brand strategy to the sales team during relevant cycle calls.
- Build positive relationships with relevant internal (e.g. sales, legal, regulatory) and external customers (including but not limited to advertising agencies, key vendors, industry organizations/groups)

**Minimum Qualification (education, experience and/or training, required certifications)**:

- Bachelor’s degree, Marketing/Business preferred
- 5+ years of experience in Marketing
- Effective communication skills - both oral and written -, and able to adapt style to suit different audiences
- Excellent interpersonal and influence skills
- Exemplary team and individual work ethics. Ability to work effectively within cross-functional and cross-geographical teams. Ability to work independently, set priorities, multi-task and remain focused
- Driven, action-oriented and disciplined
- Business/financial acumen. Strong analytical and pr

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