Associate Brand Manager

1 week ago

Mississauga, Ontario, Canada Elanco Full time

Education :

EQUIVALENTEXPERIENCE

At Elanco (

NYSE:
ELAN) - it all starts with animals

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. We're driven by our vision of 'Food and Companionship Enriching Life' and our approach to sustainability - the Elanco Healthy Purpose - to advance the health of animals, people, the planet and our enterprise.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you'll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals' lives better makes life better - join our team today


Associate brand managers are a key position in the company as they are the stewards for the brands and portfolios they own.

This enables you to collaborate across all teams within the Elanco Canadian affiliate as well as connect to the global marketing team and other marketers around the world to drive the success of the brand.


Responsibilities:


The primary purpose of this job is to drive the implementation of marketing strategies and playbooks for the selected parasiticide brands in the pet health division.

This position reports to the Director of Marketing.


This job requires successful interaction not only with the Marketing team but with internal customers (including but not limited to Sales Teams, Finance, Supply, Quality, Legal etc.) and external customers and partners (Veterinarians, vendors - agencies, etc.), to achieve objectives.


  • Develop and execute strategies/brand plans (with the support of the Marketing Director)—Work with strategic plans developed by Central and adapt them to the Canadian market by collaborating with sales and technical teams.
  • Develop, and execute the brand implementation plan (with the support of the Marketing Director) which includes
  • Marketing Mix decisions, media planning (when required) and agency management.
  • Ensure that the marketing communications, sales strategies, and promotions are designed to attain sales goal and other commercial objectives (e.g. market share and profitability).
  • Work cross functionally to ensure programs and projects drive achievement of Sales Targets in line with specific objectives as identified in the annual brand and category plans as relevant
  • Lead and develop supportive programs and projects to meet marketing objectives for assigned brands. Responsible for deliverables and execution of such programs.
  • Track and share KPIs and performance metrics and leverage them to make continual improvements for the brand or programs.
  • Present marketing material and brand strategy to the sales team during relevant cycle calls.
  • Gather and analyze market and customer sales data to develop a strong understanding of brand trends (including the competition) to influence brand plans and commercial planning forecasts.
  • Manage brand OPEX budgets as well as brand forecasts —participate in S&OP process and collaborate with supply chain.
  • Build positive relationships with relevant internal (e.g. sales, legal, regulatory) and external customers (including but not limited to advertising agencies, key vendors, industry organizations/groups)

Basic Qualifications:
Must Haves

  • Bachelor's degree, Marketing/Business preferred
  • 4+ years of experience in Marketing

Additional Skills & Preferences:

Nice to Have

  • Pet health industry experience
  • Demonstrated ability in communication, conflict resolution, judgment and managing complexity
  • Demonstrated ability to manage complex projects and project management tools
  • Ability to think creatively and innovatively
  • Analytical skills to forecast and identify trends and challenges
  • Demonstrated learning agility

Additional Information

  • This is a maternity leave cover, fixed duration position.

Worker Type:

_ Flexible__ = work does not require a specific location or specialized equipment and can work successfully and productively across an ecosystem of different locations to support convenience, functionality, flexibility, and well-being. Flexible workers are expected to come to the head office about half the time_

Travel

  • Up to 10% travel/ Passport required_
Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status

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