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Digital Media Planner
3 weeks ago
Job Responsibilities
- Increase market share, drive sales and awareness of our clients brands through effective management of paid advertising campaigns.
- Plan paid digital media programs for clients based on defined objectives and ROAS targets.
- Execute paid digital media programs by creating, launching and managing campaigns across a range of platforms.
- Optimize and maintain digital campaigns (A/B testing, audience testing, budget pacing, KPI targets etc.) to deliver results and meet expected KPI goals.
- Lead calls and communicate clearly with clients about their advertising programs. Explaining strategy, performance, and data to clients with various amounts of knowledge about digital campaigns.
- Create reports/dashboards for clients containing campaign data, including your insights and actionable recommendations.
- **3+ years experience running paid digital campaigns**.
- **Must have expertise** on the following ad platforms: Google Search Ads, Google Shopping Ads, Meta Ads.
- (Good to have) experience on the following ad platforms: Amazon, YouTube, Google Display, Linkedin, Microsoft/Bing, TikTok, Reddit.
- Knowledge of Google Analytics, Google Tag Manager, Google Merchant Center, Google docs/sheets/slides.
- Understanding of the marketing funnel and how to bring customers through from awareness to conversion most effectively.
- Excellent english verbal and writing skills.
**Salary**: $60,000.00-$85,000.00 per year
**Benefits**:
- Company events
- Extended health care
- On-site parking
- Paid time off
- Work from home
Flexible Language Requirement:
- French not required
Schedule:
- Monday to Friday
Supplemental pay types:
- Bonus pay
**Experience**:
- media buying (required)
- 3+ years of experience running Google/Meta campaigns (required)
- 3+ years running paid media programs (required)
Work Location: Hybrid remote in Montréal, QC H4E 1A2
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