Planificateur.trice media Senior Media Planner

4 weeks ago

Montréal QC, Canada Wavemaker Full time

We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.
We do our best work for brave brands and people who want to be challenged to go further and faster. Our 7,200 people across 88 markets provoke growth for some of the world’s leading brands and businesses. The support to go further than we thought possible
We are a part of GroupM, WPP’s global media investment management company.
The Senior Media Planner is responsible for the development of client specific media plans across all media channels. We are seeking someone who has a point of view to drive holistic media plans that deliver results. This position works closely with senior management and agency partners to create and evaluate media strategies based on business goals and the competition.
Lead client-facing work for notable brands that have an appetite for innovation and exploring new and different
Work closely with the Client Business Lead and Manager to prepare all channel (digital, print, OOH, broadcast) media plans inclusive of; target and geography analysis, budget allocation across channels, scheduling, support levels, developing and reviewing RFPs, program/site selection and reporting
Effectively uses agency’s proprietary planning process to fuel strategy and insights
Explore and evaluate new media opportunities and determine how they fit within client business objects and budgets
Mentor planning assistant(s) and oversee the day to day running of the account ensuring tasks are completed
Assist in the facilitation of competitive analysis as required
Develop agency points of view on media opportunities for submission to the client
Play a key role in the budget and client billing process to ensure accuracy
Ability to communicate concisely and clearly both orally and in writing in English and French
University or College degree/diploma in Media, Marketing, Business, or related field and/or relevant years of experience
Demonstrates understanding of media basics and concepts
Proficient with Microsoft Office Suite
Ability to manage multiple projects
Team player who can step in and help drive strategy against a landscape that is in constant change
GroupM is the #1 global media investment management group. We offer the intelligence to find or create valuable audiences, the power to engage them most effectively and efficiently, and the ability to create desired marketing outcomes. It serves as the parent company to WPP media agencies including Mindshare, Wavemaker, MediaCom, and Essence. GroupM and all its affiliates embrace and celebrate diversity and inclusivity.We are committed to creating a safe and respectful work environment and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. If you require accommodation at any stage of the application process, please let us know.

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