Social Media Marketing Manager

2 weeks ago

Brampton, Canada Mattress To Door Corp Full time

Objectives of this Role
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Make online digital presence felt via SEO, SEM, and Social Media marketing.
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

Daily and Monthly Responsibilities
- Working in partnership with the creative team, developing creative briefs, and guiding creative direction to meet objectives
- Social media and Google marketing genius.
- Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
- Manage content and updates for customer and internal touchpoints, establish budget guidelines, participate in events, document business processes, and provide additional sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
- Entertain in-store clients. Upsell and cross sell.

Skills and Qualifications
- In-depth study and work experience in marketing, business, or related field
- Excellent written and verbal communication skills
- Proven experience developing marketing plans and campaigns
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools

Preferred Qualifications
- Master’s degree a plus
- Proficiency with online marketing and social media strategy

**Job Types**: Full-time, Commission, Permanent

**Salary**: $16.00-$17.00 per hour

Schedule:

- 10 hour shift
- 8 hour shift
- Weekend availability

Supplemental pay types:

- Bonus pay
- Commission pay
- Overtime pay

Work Location: In person

Expected start date: 2021-11-30

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