Digital Marketing Manager

3 weeks ago

Brampton, Canada Hardwood Giant Full time

About Company:
HARDWOOD GIANT is a leading chain of hardwood flooring retail stores operating across Canada. Our company thrives in a professional and agile work environment. As a rapidly growing organization, we are expanding our presence not only in Canada but also in the United States.

At HARDWOOD GIANT We pride ourselves on delivering exceptional customer experiences and providing top-quality hardwood flooring products. We are dedicated to staying at the forefront of industry trends and continuously improving our offerings to meet the evolving needs of our customers.

As a member of our team, you will be part of a dynamic and fast-paced work environment where innovation and collaboration are highly valued. We encourage our employees to bring their unique perspectives and ideas to the table, fostering a culture of creativity and growth.

**Job Description**:

- Develop digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
- Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Design, build, and maintain our social media presence.
- Act as our community manager on our social media accounts
- Maintain consistent brand messaging throughout all platforms.
- Measure and report the performance of all digital marketing campaigns and assesses against goals.
- Develop and monitor campaign budgets.
- Coordinate with advertising and media experts to improve marketing results.
- Identify trends and insights and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies through digital marketing.
- Plan, execute, and measure experiments and conversion tests.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points and evaluate important metrics that affect our website traffic, service quotas, and target audience.
- Identify critical conversion points and drop off points and optimize user funnels.
- Plan and run conversion testing and other experiments.
- Coordinate with the content manager on the scope and direction of content creation.
- Develop and execute an ongoing content promotion strategy.
- Create landing pages and other conversion opportunities.
- Work with the sales team on lead qualification, marketing-to-sales handoff processes, etc.
- Work with the leadership team to understand business objectives and revenue goals, as part of the strategy development process.
- Proactively stay on top of digital marketing trends and news, so as to inform future growth strategies and opportunities.

**Requirements**:

- Bachelor’s degree in marketing, communications, advertising, or a related field.
- Proven working experience in digital marketing, particularly within an industry.
- Deep knowledge of web design principles and ability to identify long-term trends in data.

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