Digital Marketing Specialist

2 months ago

Toronto, Canada In Your Daylight Full time

**Responsibilities**:

- Maneuver digital marketing campaigns through all areas of the project life cycle
- Clearly understand and implement digital marketing campaigns which fit client needs
- Provide analytical reporting of campaigns to stakeholders
- Plan and execute all digital marketing campaigns, including social media, SEO/SEM, newsletters, and Google search and display advertising (Google Ads).
- Accountable for all paid and organic digital marketing initiatives. Coordinate and execute campaigns on appropriate platforms/channels, tracking performance and optimizing approach to drive improved results. Help formulate the social media budgets and spends.
- Proactively create and/or coordinate event registration, newsletters, videos, photography, templates, presentations, infographics and other assets.
- Develop, implement, and manage the clients’ social media content that aligns with the overall communications plan and related campaigns to increase brand awareness, drive engagement, reach, and conversion.
- Responsible for maintaining the editorial calendar, and creating all digital content, templates, and assets.
- Support the In Your Daylight’s senior leadership social strategy by developing and publishing strategic content, supporting community management, and developing thought leadership strategies.
- Measure performance of all digital marketing campaigns, and assess against goals and KPIs. Develop regular reports to track performance and leverage insights to optimize digital marketing initiatives.
- Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data
- Follows social media, YouTube and industry news & trends
- Genuine interest / early adopter of digital technology & innovation

**Qualifications**:

- Experience with SEO and SEM Strong written, verbal and collaboration skills
- SEO & SEM experiences with SEMRush
- CRM experiences
- Lead the strategy and creation of paid social media ads (including Meta (Facebook), Instagram, Pinterest, Google Ads and Yelp)
- Reside in Toronto + GTA

**Job Types**: Part-time, Fixed term contract, Casual, Freelance

**Benefits**:

- Work from home

Supplemental pay types:

- Bonus pay
- Commission pay

**Experience**:

- Digital Marketing Occupations: 3 years (required)

**Language**:

- Korean (Native level) (required)

Work Location: Hybrid remote in Toronto, ON M5V 3Y7

Application deadline: 2023-06-25
Expected start date: 2023-07-03

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