Marketing & Recruitment Specialist, Science

8 months ago

Waterloo, Canada University of Waterloo Full time

Overview:
Embedded within, functionally reports to, and receives strategic direction and enrolment management undergraduate recruitment goals from the Faculty of Science (Science), and reports directly to and receives support, expertise, and resources from the Marketing & Undergraduate Recruitment (M&UR) unit of the Registrar’s Office (RO); responsible for establishing and managing the process and framework by which Science meets its overall undergraduate recruitment enrolment management goals, including developing an integrated student recruitment marketing and communications plan and conducting research and analysis to inform specific strategies, key messaging, and positioning in the plan. Plays a key role in engaging and educating Science faculty, staff, students, and alumni with respect to undergraduate recruitment enrolment management, thus having a significant impact on the successful achievement of institutional enrolment management, retention, and undergraduate recruitment revenue goals. Collaborates with other key roles within the Faculty of Science to ensure awareness and integration of Faculty branding/positioning and overall strategic priorities regarding enrolment management.

**Responsibilities**:

- Based on Science enrolment management goals, conducts research and analysis, and creates an effective research-based overall undergraduate marketing, recruitment, and communications plan aligned with Science goals, including but not limited to specific strategic objectives; key messages; resource allocation; positioning; and the operationalization of print, web, new media, and communication initiatives as they relate to relationship-building and events
- Responsible for developing effective solutions to problems that impact recruitment, for capitalizing on opportunities that help realize Science enrolment management goals, and for determining initiatives that support a student-centered approach, focusing on high-touch customer service and conversations
- Develops strategies that include customized messaging targeted for the stages of the enrolment management funnel
- Leverages technology to achieve the objectives of the Science marketing, recruitment, and communications plan, including but not limited to the incorporation of new media strategies (e.g., social networking) to engage prospects in conversations; develop virtual and on-campus techniques that enable prospective students to visualize their UWaterloo experience
- Supports positive and effective relationships with prospective students/applicants, parents, discipline-specific teachers, UWaterloo alumni, and employers
- Meets with appropriate Science groups, committees, and individuals to share research, information, and perspectives related to student-centered enrolment management and to make recommendations related to academic programming in conjunction with M&UR Research Manager
- Provides ongoing evaluation of prospective markets and recommended marketing strategies to inform proposals for new or emerging Science programs
- Contributes Science expertise to inform institutional marketing strategies, providing a Science perspective at M&UR meetings, including but not limited to Roundtable meetings, and leverages university-wide enrolment management strategies in the creation of the Science marketing, recruitment, and communications plan
- Participates in undergraduate recruitment events, such as but not limited to the Ontario Universities’ Fair and on-campus open houses to recruit and confirm students, and develops strategies for collecting qualitative research data at such events
- Responsible for occasional travel, including but not limited to participation in the Ontario Universities’ Fair

**Responsible for developing a research-based integrated undergraduate recruitment plan aligned with the Science enrolment management goals, including print, web, and new media strategies**
- With appropriate involvement and collaboration with M&UR team members and Science Communication Officers, develops a student-centered Science content strategy that integrates the M&UR university-wide undergraduate recruitment marketing plan with the faculty’s goals
- Manages all communications strategies from inception to successful completion, including but not limited to creating specific communications strategies for undergraduate recruitment, determining the mix and timing of communication strategies as well as the content and key messages to be included at all stages of the enrolment management funnel, ensuring the accuracy of all information, and implementing a quality control process
- Provides feedback and content suggestions for Science information on the undergraduate programs website
- Conducts a costing analysis of the Science marketing, recruitment, and communications plan to inform the development and management of the M&UR and Science budget as it relates to the delivery of the plan

**Collaborates, advises, and consults**
- Advises the M&

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