Undergraduate Recruitment Specialist
6 months ago
Overview:
The Marketing and Undergraduate Recruitment (MUR) unit of the Registrar’s Office (RO) is responsible for supporting institutional enrolment management goals and supporting campus partners by leading infrastructure development. Canada represents both the greatest source of undergraduate students and major institutional enrolment and revenue goals.
The Undergraduate Recruitment Specialist (URS) is responsible for communicating with and providing information for prospective students, their families, and school officials regarding admission policies, academic programs, and other aspects of university life to help guide their decisions about post-secondary education. In light of research that confirms the impact of effective high school recruitment visits, the URS plays a crucial role in the successful realization of undergraduate enrolment management goals and the safeguarding of UWaterloo’s high-quality reputation by developing relationships with prospective applicants.
**Responsibilities**:
Carries out provincial recruitment activities
- Responsible for significant travel to present UWaterloo’s strengths; help prospective students visualize a UWaterloo experience; build effective relationships with prospective students and their families; and provide complete and accurate information about programs, co-op, the admissions process, and any other details required by prospective students
- Represents UWaterloo at off-campus recruitment events throughout Ontario, including but not limited to post-secondary fairs, sponsored events, and presentations for younger audiences
- Visits and/or connects virtually with secondary schools throughout Ontario, delivering presentations, holding small-group counselling sessions, and meeting with school personnel to provide up to date information about UWaterloo
- Participates in extensive training and professional development prior to each new recruitment season, including polishing the delivery of effective and engaging presentations that incorporate compelling stories about the UWaterloo experience
- Shares feedback about high school audiences and UWaterloo materials with the MUR team to help with the development and enhancement of undergraduate recruitment strategies
- Carefully books and confirms the logistics for any travel and exercises judgment in obtaining assistance or determining creative solutions for any problems that may arise
- Maintains awareness of cultural, language, religious, political, socio-economic, and any other relevant factors in UWaterloo’s recruitment markets
- Ensures effective follow-up communication with prospective students
- As required, undertakes recruitment travel to visit high schools and attend UWaterloo recruitment events across Canada or internationally
Collaborates, advises, and consults
- Collaborates with and advises the Manager, National Recruitment with respect to any challenges that arise in recruitment travel, including obtaining accurate responses to any unforeseen questions
- Contributes to seasonal and annual wrap-up discussions and reports
- Co-operates closely with the MUR team, RO staff, and colleagues in the faculties, professional schools, university colleges, and other departments who have a vested interest in undergraduate recruitment
- Proactively shares knowledge so that all MUR team members can incorporate new information and techniques into their strategies
- Supports provincial collective recruitment efforts through working group and committee participation
- Observes and reports on the recruitment strategies, activities, and involvement of UWaterloo’s competitors
Contributes to departmental initiatives and culture
- Ensures that MUR and UWaterloo values are present when engaging with others and delivering on all aspects of the position
- Keeps fully informed and knowledgeable about all aspects of programs, admissions, student life, and other issues related to prospective students
- Maintains awareness of cultural, language, religious, political, socio-economic, and any other relevant factors in Waterloo’s recruitment markets
- Participates in MUR recruitment events and in the administration of specific RO department wide and UWaterloo campus wide responsibilities
Qualifications:
- Bachelor’s degree, preferably from UWaterloo
- Excellent written and oral communication skills, including delivering dynamic presentations
- Understanding of student recruitment and the many forces that influence students’ post-secondary decisions
- Ability to speak credibly about all aspects of Waterloo, including admissions, student life, programs, co-op, financing, residence, and success after graduation
- Strong organizational and problem-solving skills coupled with the ability to handle multiple projects and deadlines in a fast-paced environment
- Student leadership experience during university studies and extensive knowledge of and involvement in UWaterloo, including an overall understanding of the organi
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