Marketing Analyst
3 weeks ago
**Position Summary**:
Reporting to the Marketing Intelligence Manager and responsible for the execution of market data analysis activities. The position uses skills in data evaluation and modelling to support the delivery of value-added reports and presentations to meet business needs. The role is particularly involved in data evaluation and modelling such as regression analysis, database design, product positioning, pricing analysis through the use of appropriate software tools (Excel, Python, statistical modelling, Power Bi). The role s upports Product Managers, Sales staff and other departments by consolidating data into meaningful and effective reports
**Performance Expectations**:
- Collection of monthly sales forecast data and collation into appropriate formats.
- Timely delivery of data analysis reports.
- Secondary and Primary research and analysis relating to the construction industry and economy, equipment rental industry and aerial equipment industry.
- Development of “voice of customer: through a variety of survey methodologies, interview techniques and the development of representative focus groups.
- Responsible for analyzing market and industry information and consolidating data into meaningful and effective reports and presentations.
- Consolidation and analysis of information to identify trends and opportunities and to highlight strengths, weakness and potential risks.
- Investigate and recommend new sources of information; create purchase requisitions to purchase reports as required.
- Maintain a database of information sources for all levels of data and information including information Skyjack Field Staff can obtain through their contacts.
- Sales analysis, reporting and related support.
- Report on unit sales on a regular basis, including but not limited to reports regarding sales by customer, sales by model, sales by region and option sales.
- Support Product Managers, Sales staff and other departments by providing up to date information and analysis as required.
- Maintains information flow to a variety of stakeholders to provide effective and timely market data and analysis.
- Works with field sales staff and customers to gather data and information including conducting or assisting with various Market Surveys.
- Perform other duties/projects as assigned.
**Minimum Requirements**
- Degree or diploma in Business Administration or Marketing or equivalent education and experience
**Desired Characteristics**
- Two to three years industrial experience or business to business market research/analysis/ experience.
- Advanced Excel knowledge (VLOOKUPS, PivotTables, Macros) - Most important.
- Advanced skillset for Python for data science including pandas, numpy and sklearn libraries.
- Expert knowledge of data evaluation and modelling including; Linear and Multiple Regression, Data base design, Forecast and Demand modelling, Product positioning, Pricing analysis, Macro economic forecasting, Recession modelling, market cycle analysis.
- Proficient with Windows and Microsoft Office software, including strong understanding of database construction, CRM, Power Bi and MRP type systems.
- Strong communication skills - verbal, written. With the ability to interact with customers, industry peers and contacts.
- Strong understanding of marketing, operational and financial processes.
- Track record of improving processes and automating reports.
**Why Linamar / Skyjack**
- Opportunities to grow your career.
- Community based outreach supporting both local and global initiatives and charities.
- Social committees and sports teams.
- Discounts for local vendors and events, including auto supplier discounts.
**About Skyjack**:
Skyjack supplies construction rental companies globally with quality engineered, simple, and reliable access and telehandler equipment. Initially started as a scissor lift manufacturer in 1985, and has grown to become a world leader in the general Mobile Elevating Work Platform (MEWP) industry.
As a dominant player in a consistently evolving industry, Skyjack employees thrive on absorbing new information and have a thirst for continuous improvement in their professional selves. In 2002 Skyjack became a part of the Linamar Corporation and has since been able to leverage strategic partnerships and use the guidance of their parent company to rapidly change the face of the access industry.
Every aspect of the company is deeply rooted in Skyjacks safety initiatives as this can be an extremely challenging industry. Skyjack prides itself on being simply reliable and easy to do business with. This mission extends to the relationships with customers, suppliers, and employees.
Linamar is committed to promoting accessible recruitment as outlined in the Accessibility for Ontarians with Disabilities Act. Linamar will attempt to accommodate persons with a disability in an appropriate and effective manner throughout all stages of the recruitment process. Accommodations will be provided
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