Marketing Specialist

3 weeks ago

Toronto, Canada Canada Life Assurance Company Full time

**Job Description**:
Do you have a passion for creating compelling marketing strategies and modern go-to-market campaigns? Do you have a keen interest in financial products, looking for the next step in your marketing career? If you answered yes, we want to hear from you

This is a fantastic opportunity to join a team of passionate marketers who are focused on delivering an exceptional experience for customers, strong results for our business, in a fun & high-performing environment.

**What you will do**
- Assist in the development and execution of customer-centered marketing strategies that deliver against business goals and project objectives
- Translate complex product information into compelling stories that relate to customer needs
- Work collaboratively with CX&M and business partners to more effectively market and position products and services to customers.
- Evaluate performance of project strategy and execution, using key learnings to inform continuous improvement
- Foster strong relationships with key business partners such as Insurance Solutions and Advisory Network
- Partner with the Customer Experience and Insights teams to understand the customer and identify marketing opportunities based on insights, market research and other data
- Help to ensure brand consistency and effectiveness across an omni-channel experience (print, digital, social)

**What you will bring**
- A results-focused thinker, who uses research and data to build a plan to deliver against objectives
- A natural sales generator who understands the intricacies of the sales cycle and can identify marketing opportunities that drive and fast-track sales
- A strong communicator accustomed to collaborating with internal and external partners to articulate, influence and execute a strategy or initiative
- Able to build a sense of trust and rapport that creates comfortable & effective working relationships with business partners and colleagues
- Independent worker who can manage multiple tasks and responsibilities
- A team player who works collaboratively in a matrix environment
- A graduate from a post-secondary institution, specialized in a related field

**_ Given the size and scope of our organization, we have the flexibility for this position to be located in the following head office locations: Toronto or London._**

**Be your best at Canada Life

Being a part of Canada Life means you have a voice. This is a place where your unique background, perspectives and talents are valued, and shape our future success.

You can be your best here. You’re part of a diverse and inclusive workplace where your career and well-being are championed. You’ll have the opportunity to excel in your way, finding new and better ways to deliver exceptional customer and advisor experiences.

***

Together, as part of a great team, you’ll deliver on our shared purpose to improve the well-being of Canadians. It’s our driving force. Become part of a strong and successful company that’s trusted by millions of Canadians to do the right thing.

**We are one of Canada's top 100 employers**
- Canada Life serves the financial security needs of more than 13 million people across Canada, with additional operations in Europe and the United States. As members of the Power Financial Corporation group of companies, we’re one of Canada’s leading insurers with interests in life insurance, health insurance, investment and retirement savings. We offer a broad portfolio of financial and benefit plan solutions for individuals, families, businesses and organizations._
- We are committed to providing an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live, and to creating an environment where every employee _
- has the opportunity to_
- reach their potential._

**_
Canada Life would like to thank all applicants, however only those who qualify for an interview will be contacted_**

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