Digital Marketing Manager

3 weeks ago

Port Perry, Canada Woodland Mills Full time

**About Woodland Mills**:
Woodland Mills was founded by two friends who shared a love for solving mechanical problems from a young age. As landowners, they were unable to find well-built, affordable forestry equipment, so they decided to engineer it themselves. From the moment they established Woodland Mills in 2009, the company's mission was clear: to offer robust, high-performance products at a reasonable price, while eliminating unnecessary intermediate costs by selling directly to customers.

Woodland Mills has become globally recognized as a leader in affordable forestry equipment, with a full line of portable sawmills, woodchippers, stump grinders, log arches and trailers. The company is headquartered in Ontario, Canada, with a 100,000 square foot warehousing and distribution network that extends throughout North America.

Woodland Mills products are trusted by acreage owners, hobby farmers, woodworkers and DIY enthusiasts. That loyal customer base continues to deliver industry-leading ratings, thanks to a solid commitment to quality, exceptional customer care and technical support. The co-owners remain actively involved in Woodland Mills, driving innovation and ensuring every product upholds their commitment to practical innovation and lasting value.

**Position Overview**:
Are you looking for a role where you will have immediate impact with the work you are doing? Does creating and executing data-driven marketing strategies to drive brand awareness, customer engagement and generate leads excite you? Do you want the flexibility of a hybrid remote work arrangement? If you answered yes to any of these questions, we want to hear from you

**Key Responsibilities**:

- Develop and execute targeted digital marketing strategies to drive traffic, increase conversion rates, and maximize revenue for our e-commerce stores.
- Oversee and provide strategic guidance for search engine marketing (SEM) campaigns, including Google Ads and Bing Ads, to improve visibility and drive qualified traffic to our storefront.
- Lead a team of digital marketing specialists, providing direction, strategic guidance, and feedback to optimize performance and achieve KPIs within an e-commerce environment.
- Set and manage monthly budgets for digital marketing campaigns, ensuring efficient allocation of resources and ROI-driven decision-making.
- Utilize analytics and reporting tools to monitor key performance indicators (KPIs) such as conversion rate, average order value (AOV), and customer lifetime value (CLV) to track campaign effectiveness and identify opportunities for improvement.
- Conduct in-depth data analysis to identify trends, patterns, and insights from various sources such as website analytics, customer behavior data, and campaign performance metrics.
- Collaborate closely with the development team to implement website optimizations, A/B tests, and other strategies to improve user experience and drive conversions based on data-driven insights.
- Stay abreast of industry trends, emerging technologies, and best practices in e-commerce digital marketing, and implement innovative strategies to stay ahead of the competition.
- Prepare regular reports and presentations for senior management, providing insights and recommendations for optimizing digital marketing performance and driving revenue growth.
- Collaborate with cross-functional teams, including ecommerce, sales, brand, and product development, to implement marketing initiatives and campaigns based on findings.

**Qualifications and Education Requirements**:

- Bachelor’s degree in marketing, business, or a related field or a combination of education and experience.
- 3+ years of experience in digital marketing, with a focus on e-commerce and performance-driven campaigns.
- Proven track record of managing SEM and social media advertising campaigns, with demonstrated success in driving sales and revenue growth.
- Experience in ecommerce within a B2B, B2C, or D2C industries.
- Strong analytical skills and proficiency in data analysis tools, such as Google Analytics and other reporting platforms.
- Experience managing a team and fostering a collaborative work environment.
- Excellent communication skills, with the ability to present complex data and insights in a clear and concise manner.
- Solid understanding of digital marketing fundamentals, including funnel optimization, customer acquisition strategies, and customer journeys.
- Certifications in Google Ads, Google Analytics, or other relevant platforms are a plus.

**Additional Skills and Experience**:

- Strong understanding of marketing KPIs and their impact on business objectives.
- Strong analytical skills to interpret data and derive actionable insights.
- Ability to collaborate effectively with cross-functional teams and stakeholders.
- Excellent communication and presentation skills.
- Attention to detail and a passion for driving results through data-driven insights.
- Ability to work collaboratively and in

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