Manager, Brand Strategy and Campaign Management

2 weeks ago

Waterloo, Canada Sun Life Full time

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

**This is a 20-month contract position**

The Manager, Brand Strategy and Campaign Management is a key position in the Brand and Marketing Services Centre of Excellence (COE) in Canada, requiring an experienced professional with extensive knowledge of brand strategy, brand management, and campaign planning and execution.

Reporting to the Director of Brand Strategy and Management, you will be responsible for building strategic brand frameworks, defining unique value propositions powered by client insights, needs, and emotional drivers, and driving campaign planning and execution to support our Health division’s products and solutions.

You will serve as a steward and provide brand support and guidance to our business partners in the Health division, sharing best practices to enhance the impact of the Sun Life brand in Canada. In this position, you will also take on the role of a "strategic brand storyteller." By building strong connections around our brand purpose, value proposition, strategy, and business objectives, you will monitor and report on key brand metrics for our brand campaigns to increase and protect the equity of our brand. The goal is to support brand governance and ensure we are living the brand essence and following our brand guidelines.

As the Manager, Brand Strategy and Campaign Management, you will also lead and support key strategic initiatives such as product launches, new business partnerships, and large sponsorship campaigns/activations.

**What You Will Do?**
- Build an insights-driven brand strategy for Sun Life in Health within Canada
- Articulate recommendations to advance the Sun Life brand equity and work with stakeholders to ensure brand alignment across a wide range of projects and channels
- Help craft a noticeably differentiated brand for clients and prospects in Canada
- Actively support brand governance, ensuring brand strategy and OneSun alignment in client-facing material
- Develop value propositions and market positioning for the Sun Life brand, including pillars and proof points
- Support our business unit partners on their unique value proposition and market positioning exercises to create market differentiation and grow our business
- Lead and actively support brand strategic initiatives such as product launches, new business partnerships, and large sponsorship campaigns/activations in close collaboration with internal and external partners
- Act as a brand ambassador in Canada, identifying gaps and opportunities for the business and marketing initiatives
- Lead consumer and/or market research to improve brand experience, brand health, our business outcomes, and deepen our understanding of client motivations

**What’s in it for you?**
- We’re proud to be a **_Best Workplace for Hybrid _**Work by Great Place to Work® Canada
- Recognized in 2023 with the Most Trusted Executive team by Great Place to Work® Canada.
- Be part of our continuous improvement journey in developing the next greatest digital enterprise experience that is united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives.
- Flexible Benefits from the day you join to meet the needs of you and your family.
- Pension, stock and savings programs to help build and enhance your future financial security.

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

**Salary Range**:
76,000/76 000 - 125,000/125 000

**Job Category**:
Marketing

**Posting End Date**:
13/09/2024

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