Campaign Marketing Manager

6 months ago

Waterloo, Canada RideCo Full time

This is an opportunity in the exciting and fast-growing transportation technology industry, with a B2B software company that has been growing sales at 100%+ annually over the past several years. Public transit is being transformed from a system of static, scheduled fixed-routes, to a dynamic on-demand network, and you’ll be one of the pioneers shaping this transformation.

**Your day-to-day responsibilities will include**:

- Develop segment specific growth strategies, both direct and channel driven.
- Implement an account-based marketing strategy for named top-tier customer accounts.
- Support the distribution of blog posts, case studies, and webinars through creating automated content campaigns for prospective customers at each stage of the buying cycle.
- Enable and help expand channel partners through content, events, and campaigns, together with the channel partnerships team.
- Measure campaign performance, provide reports, and proactively optimize campaigns based on performance and KPIs.
- Leverage HubSpot and other modern tools and systems that increase productivity and integrate with SalesForce.
- Enhance and maintain the company’s CMS and website tracking.
- Contribute to the company’s website’s lead generation strategy, site structure, page construction, and metadata.
- Plan, execute, and monitor campaigns and budgets across paid acquisition channels, including SEM, native advertising, and display.

**Preferred qualifications and experience**:

- 2+ years of marketing experience in enterprise sales involving complex software
- 3+ years of experience in digital marketing: lead generation, marketing automation, and campaign management
- First-hand experience with B2B or B2G account-based marketing
- Strong analytical skills to understand data, draw insights, and provide actionable recommendations
- Technical proficiency in marketing automation tools including HubSpot, SalesForce, Google Analytics and other tools
- Experience with Webflow and Salesforce administration is considered an asset
- Organized with the ability to multitask, prioritize, and manage budgets and time efficiently

**Compensation and Benefits**:

- Base Salary: $75K - $90K + performance-based bonus + stock options
- Work-Life Balance & Additional Perks: Flex-time work schedules, vacation time, catered lunches, social events, casual dress code
- Benefits Plan: Medical, dental, prescription, life/health spending accounts and more
- Work Environment: Located in KW's most desirable work space in the heart of Uptown Waterloo Commuter Program: Complimentary rides to and from work in the Waterloo Region.
-

**Who we are**:
RideCo powers on-demand transit. Public transit agencies use RideCo's cloud-based software platform to provide on-demand shared rides in dynamically routed buses and vans. Our clients include some of the world’s largest transportation operators such as Los Angeles Metro, San Antonio Metro, and Calgary Transit.

Have you experienced getting frustrated with transfers and waiting while taking a public bus? Have you seen buses drive around in low-density areas with very few passengers on-board and wondered how inefficient that seems to be? You're likely aware of the first & last mile access challenges faced by transit hubs. We are solving these problems by re-imagining shared mobility. Imagine a world where vehicles have dynamic routes responsive to real-time trip demand. This 'dynamic shuttle' (or van /sedan) would pick you up, on-demand, at or near your doorstep, and take you to your destination or transit hub. Along the way, it may pick-up other passengers going in your direction. Your experience will be seamless: less waiting, less walking, fewer transfers, shorter travel time, and timely pickups and drop-offs. RideCo's 'dynamic shuttle' platform enables this seamless experience and low-cost shared rides for vehicle fleet operators and their passengers. By seamlessly moving more people in fewer vehicles we are catalyzing a generational shift in how people get around cities and towns. This means commuters spend less time in transit and more time doing what they enjoy.

RideCo powers a diverse range of use cases, including Paratransit, Microtransit and corporate employee transportation. We are investing to scale up and capture the growing demand for on-demand shared rides solutions.

RideCo is proud to be an equal opportunity employer, we are committed to building and supporting a culture of diversity, inclusion, and accessibility. We hire the best talent regardless of race, color, creed, national origin, ancestry, disability, marital status, age, veteran status, sex, sexual orientation, gender identity, and expression. Building a team that represents a variety of backgrounds, perspectives, and skills benefits our employees, our customers, our products, and our community.

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