Heineken Sales Specialist

2 weeks ago

Vancouver, Canada HIVE (agency representing Molson Coors Above Premium Import brands) Full time

**SCOPE**

Reporting to the VP of Business Development and our Field Sales & Training Mgr., the Sales Specialist will work to significantly grow the distribution of Above Premium Import SKUs in perfect brand fit and/or high visible & import accounts. Once distribution is confirmed, you will work with the front of house staff and management to drive velocity and consumer pull. The account list will be established within their given territory (Vancouver suburbs including but not limited to: Richmond, Surrey, White Rock, Coquitlam, Port Coquitlam, Delta, New West, Port Moody, Whistler). The employee will seek out net new business within the non-called on and the current universe and identify opportunities to list, upsell and activate Heineken portfolio brands (e.g. Heineken, Hkn 0.0, Hkn Silver, Sol, Birra Moretti, Strongbow Cider, Dos Equis and Murphy’s). The Hunter team will support Molson Coors in distribution and Revenue growth in the city centers.

Primary brand/SKU responsibility will be Heineken bottles/draught along with 0.0, secondary brands are as mentioned above Hkn Silver, Birra Moretti, Strongbow cider, Sol, Murphy's, Dos Equis, etc.

**Key Responsibilities**:

- Become an in-field product/beer expert and identify opportunities within new non-called on accounts (minimum of 5 calls/day)
- Acquisition of new or trade-up within existing Heineken outlets
- Support new Acquisitions with basic experiential, education & visibility items
- Leverage selling resources to support KPIs at accounts, including brand execution, staff training, food pairings, and brand credentials
- Accountable for execution and measurement of KPI’s (distribution, visibility, quality, and activations)
- Build & develop relationships with a focus on influential accounts to increase visibility, promotional activity, and consumer pull
- Collaborate with Molson Coors reps to ensure focus on Heineken at accounts through regular communication within the account base
- Collect and report on market insights & competitive intelligence including craft and total industry trends
- Complete CRM and submit reporting on all executed activities and programs
- Maintain and submit a monthly activity plan specifically relating to assigned KPIs
- Conduct product knowledge seminars to customers/consumers
- Identify, secure, and assist in the execution of strategic sponsorships to drive brand visibility

**Professional Skills & Requirements**:

- Minimum of 2 years of sales or marketing experience
- Valid Driver’s license and vehicle - a driver's abstract will be a condition of employment
- Experience in the beverage alcohol market, craft beer market, or in hospitality/food and beverage are all considered strong assets
- Must be a self-starter
- Ability to work independently and take ownership of a regional plan
- Exceptional interpersonal, presentation, and communication skills
- Outstanding time management and multi-tasking capabilities
- Core Selling & Negotiation Skills
- Account Planning & Management
- Ability to Drive Execution Standards
- Understanding Sales Value Drivers
- Ability to grasp brand strategies to create tools and tactics for execution
- Capable of building effective internal and external relationships with key stakeholders in both sales and marketing to drive the execution plan forward
- The Heineken Sales Specialist/Ambassador will be motivated to work for a leading global legacy brand delivering flawless execution in the territory

**Additional Details**:

- Flexible schedule (some nights and weekends, it's the beer business)
- Must possess a valid driver’s license and clean driving record
- Organization/Time Management skills are a must
- Knowledge and experience with MS Excel is considered an asset
- Must have access to a reliable vehicle
- Must love restaurants and bars, hospitality in general

**The Hive** is a full-service agency that **creates Valuable Encounters **across all media and all channels, to drive growth for our clients. We work for some of the most successful brands including Coca-Cola, Metro, OLG, Canadian Olympics and Astro as well as an array of new and innovative companies.

**Job Types**: Full-time, Permanent

Pay: $60,000.00-$74,000.00 per year

Additional pay:

- Bonus pay

**Benefits**:

- Automobile allowance
- Casual dress
- Company events
- Dental care
- Discounted or free food
- Extended health care
- Paid time off
- Vision care
- Work from home

Flexible language requirement:

- French not required

Schedule:

- Monday to Friday
- Weekends as needed

Application question(s):

- Do you currently have your own vehicle and a clean driving record?

**Education**:

- Bachelor's Degree (required)

**Experience**:

- sales: 2 years (preferred)

Work Location: On the road

Application deadline: 2024-12-20
Expected start date: 2025-01-06

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