Customer Marketing Automation Lead
2 weeks ago
Customer Marketing Automation Lead - SFMC
Apply locations: Mississauga, Ontario, Canada; Boise, Idaho, United States of America; Tlaquepaque, Jalisco, Mexico
Time type: Full time
Posted on: Posted 2 Days Ago
Time left to apply: End Date: April 18, 2025 (30+ days left to apply)
Job requisition id: 3147543
Description:
In this role, you will manage the platform, innovation, and automation to HP Direct to Customer and eCommerce across the Americas. Through best-in-class x-channel direct communications, you will empower Digital Direct CRM to drive customer acquisition, customer value, base monetization, and brand consideration. You will support and have a pivotal role in the consumer & SMB strategic direct to customers transformation.
Responsibilities:
- Accountable for SalesForce Marketing Cloud (SFMC) advanced and effective use for CRM and direct to customer experience management.
- Guide SFMC strategy, development of new capabilities, new channels, feature enhancements, systematizations, design, campaign operations, governance, and execution of best practices across all core marketing channels.
- Steer automations and be accountable for the portfolio of automated experiences, journeys, campaigns orchestrated by SFMC and collaterals.
- Manage platform configurations, processes, resources, and governance for development and implementation of customer programs and experiences automations.
- Lead comprehensive and effective use of Marketing Cloud and digital direct to customer touchpoints.
- Support and contribute to the design of journey strategy development.
- Consult business stakeholders and enable business outcomes through SFMC and direct digital touchpoints.
- Secure extensive and effective customer data integration in SFMC by partnering with CRM data architecture, analytics, and business stakeholders.
- Co-Responsible with ecosystem platform team for compliance, privacy, architecture, and operations.
- Lead, support and upskill specialist and expert resources.
Experience:
- 10+ years' experience managing and developing direct marketing technology, systems, and resources.
- Around 5+ years specific SFMC experience with expert knowledge in Marketing Cloud implementations, developments, management, and governance.
- Experience as solution architect and design for campaign and/or customer management systems.
- Proven track record of working with multi-stakeholder teams, specifically IT, infrastructure, security, other platforms, and business operations.
- Familiarity with systems integrations such as CRM, Content Management, eCommerce, and Web Analytics.
- Knowledge of data architecture/schema, including relational data models and SQL syntax, documentation of data models, and data flows.
- Customer journey mindset developed through the creation and execution of automated marketing campaigns.
- Extensive email marketing automation experience with Salesforce Marketing Cloud.
- Experience working with Interactive Studio, Journey Builder, Automation Studio, Email Studio / Triggered Emails, Cloud Pages, Contact Builder / Audience Builder, and Content Builder.
- Marketing Cloud certifications an advantage.
- Success record on managing platform development, integrations of customer data, introduction of new features, functionalities, establishment of governance across teams to secure robust and reliable operations.
Additional:
- You are an advocate of customer marketing, CRM best practice, and performance.
- You are passionate to envision journeys and ways tech can enable and scale outstanding customer experiences.
- You are a strategic thinker with a roll-up-the-sleeves attitude and obsessive approach to execution excellence.
- You take accountability and feel motivated with the opportunity to get things done.
- You are comfortable with complex matters and can synthesize with ease.
- You value an international dynamic environment, relationship with diverse stakeholders, partners, and multidisciplinary teams.
Compensation: The base pay range for this role is $165,000.00 to $180,000.00 annually with additional opportunities for pay in the form of bonus and/or equity (applies to US candidates only). Pay varies by work location, job-related knowledge, skills, and experience.
HP Canada is an equal opportunity employer. We welcome the many dimensions of diversity. Upon request by qualified candidates, accommodation of special needs may be considered during all stages of the selection process within the framework of the HP Accommodation Policy.
In order to satisfy our contractual obligations with clients, the successful candidate will be required to pass a basic, standard Criminal Records check.
HP's commitment to diversity, equity, and inclusion – it's just who we are.
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